首页
登录
职称英语
Your Managing Director has decided that the company’s advertising should be
Your Managing Director has decided that the company’s advertising should be
游客
2025-05-31
20
管理
问题
Your Managing Director has decided that the company’s advertising should be improved and has asked you to consider ways of going about this.
Write a proposal for the Managing Director
summarising the strengths and weaknesses of the current advertising
suggesting a different approach to advertise
explaining the benefits the improvements would bring.
选项
答案
PROPOSAL ON WAYS TO IMPROVE ADVERTISING
APRIL 2010
The proposal aims to set out various ways and possibilities available in order to improve our advertising.
I SWOT Analysis
As a result of a SWOT analysis, the following points summarise our main findings.
Strengths
We were the first major company in one sector to advertise.
We benefit from a very high rate of brand recognition and therefore users remember our products by our slogan.
Weaknesses
Out of date. Despite being the innovators when launching our advertising, the information provided before is, in many cases, out of date(prices, phone numbers).
Not user-friendly. The structure of our paper is very rigid, so potential customers do not have freedom of movement.
II Suggestions
We are advertising our high-end model in the same media as our other products. However, our target groups are business executives, therefore it would be advisable to place cur advertisements in the Financial Times. We should also think about advertising in some business journals.
We should change some aspects of our advertisements. It would be a good idea to have pictures with people in business related situations, for example in meetings or in the business lounge at the airport. We should mention and also focus on some key facts which are important for business executives. We should mention that we implemented every standard of mobile communication and that our phones can be used everywhere in the world.
III Conclusion
Most benefits have been explained above, however, we strongly recommend to carry out such improvement as soon as possible.
This might be possible either by training our in-house marketing team on advertising and management or either by contracting advertising designer specialist. We could highlight the fact that we must keep up to date with any legislation regarding data protection.
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4098456.html
相关试题推荐
TaskTwo-StrengthofthecompanyForquestions18-22,matchtheextractsw
TaskTwo-StrengthofthecompanyForquestions18-22,matchtheextractsw
YouwillheartheChiefExecutiveofasteelcompanytalkingtoshareholdersabo
YouwillheartheChiefExecutiveofasteelcompanytalkingtoshareholdersabo
YouwillheartheChiefExecutiveofasteelcompanytalkingtoshareholdersabo
YouwillheartheChiefExecutiveofasteelcompanytalkingtoshareholdersabo
YouwillheartheChiefExecutiveofasteelcompanytalkingtoshareholdersabo
YouwillheartheChiefExecutiveofasteelcompanytalkingtoshareholdersabo
YouwillheartheChiefExecutiveofasteelcompanytalkingtoshareholdersabo
YouwillheartheChiefExecutiveofasteelcompanytalkingtoshareholdersabo
随机试题
Ihavewaitedforthirtyminutes;thatseemed______hourstome.A、manyB、verym
[img]2014m3x/ct_eyyjsbz2010a_eyyjsbd_0119_20133[/img][br]【D8】[originaltext]
[originaltext]Therearemanyexplanationofwhypeoplecatchcolds.Somesa
InAmericaalone,tippingisnowa$16billion-a-yearindustry.Consumersac
某商业银行选取过去250天的历史数据计算交易账户的风险价值(VaR)为。780万
国家对病原微生物实行分类管理,将病原微生物分为()类。对实验室实行分级管理,
以非法占有为目的,使用诈骗方法非法吸收公众存款的行为,以集资诈骗罪定罪处罚。以下
下列各项中,属于销售预测分析中的营销员判断法优点的有( )。A.用时短 B.比
股票分割后对股东权益总额、股东权益各项目的金额及相互间的比例没有影响,这与发放股
堆载预压不得使用()。A.黏土或砂黏土 B.碎石或卵石 C.饱和土或黄土
最新回复
(
0
)