首页
登录
职称英语
In many companies, a product manager— 【B1】______ --is responsible for planning r
In many companies, a product manager— 【B1】______ --is responsible for planning r
游客
2025-05-31
11
管理
问题
In many companies, a product manager— 【B1】______ --is responsible for planning related to new products as well as to established ones. A large company may have many product managers who report to higher marketing executives.
In many large firms--Procter & Gamble, Pillsbury, and General Foods, to name a few-- the product manager’s job is quite broad. 【B2】______ . Responsibilities may include developing new products along with improving established products. Setting marketing goals, preparing budgets, and developing plans for advertising and field selling activities are some of the product manager’s tasks. At the other extreme, some companies limit product managers’ activities essentially to the areas of selling and sales promotion. Probably the biggest problem in the product-manager system is that a company will saddle these executives with great responsibility, 【B3】______ . They must develop the field selling plan, but they have no line authority over the sales force. Product managers do not select advertising agencies, 【B4】______ . They have a profit responsibility for their brands, yet they are often denied any control over product costs, prices, or advertising budgets, Their effectiveness depends largely on their ability to influence other executives to cooperate with their plans.
Most firms that achieve success in product innovation seem to use one of these four organizational structures for new-product development: product-planning committee, new-product department, venture team, or product-manager system.
Interestingly enough, there are some indications that 【B5】______ . The product-manager system was widely adopted and thrived during the period of economic growth, and market expansion in the 1950s to 1970s. In the 1980s, however, 【B6】______ , coupled with a trend toward strategic planning that stressed centralized managerial control. Because of these environmental forces, one study concludes that the product-manager system is being modified in many companies and eventually will be abolished in some firms.
A. the product-manager system may change considerably in the 1990s
B. who reports to marketing director
C. yet they don’t have to make advertising plans
D. many industries experienced slow economic growth in maturing markets
E. yet it may not give them the corresponding authority
F. sometimes called a brand manager or a merchandise manager
G. this executive is charged with planning the complete marketing program for a brand of group of products
H. yet they are responsible for developing advertising plans [br] 【B1】______
选项
答案
F
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4098124.html
相关试题推荐
Inmanycompanies,aproductmanager—【B1】______--isresponsibleforplanningr
Howdoyouteachmanagerstomanage?HenryMintzberg,aprofessorofm
Howdoyouteachmanagerstomanage?HenryMintzberg,aprofessorofm
Howdoyouteachmanagerstomanage?HenryMintzberg,aprofessorofm
Howdoyouteachmanagerstomanage?HenryMintzberg,aprofessorofm
CommercialLoanManagerAfterfiveyears’previousexperienceinacommerciallo
CommercialLoanManagerAfterfiveyears’previousexperienceinacommerciallo
CommercialLoanManagerAfterfiveyears’previousexperienceinacommerciallo
CommercialLoanManagerAfterfiveyears’previousexperienceinacommerciallo
CommercialLoanManagerAfterfiveyears’previousexperienceinacommerciallo
随机试题
Completethetablebelow.WriteNOMORETHANTWOWORDSAND/ORANUMBERforeach
[img]2018m9s/ct_etoefz_etoeflistz_201808_0016[/img][br]Whatistheprofessor’s
Throughoutthehistoryofmankind,peoplehavebeenasking,"Canitreallyh
对于子宫内膜癌,下列哪项恰当A.阴道排液早期为浆液性或浆液血性 B.单纯放射治
肝硬化A.血清铁降低,总铁结合力增高B.血清铁增高,总铁结合力降低C.血清铁、总
对某高层办公建筑的消防给水系统进行维护保养的下列做法,不符合现行国家标准《消防给
下列关于现代企业计划职能的重要作用,说法不正确的是()。A.使决策目标具体化
美国教育学家布卢姆提出了“教育认知目标分类学”。将认知目标由低到高分为若干个层次
目前我国日用品行业产品成熟、产品差异化很小、产品质量与技术提升的空间都非常有限,
医务人员的医德修养不属于医德的A.自律 B.自我陶冶 C.自我锻炼 D.自
最新回复
(
0
)