首页
登录
职称英语
• Read this text about trademarks.• Choose the best sentence from the sentences
• Read this text about trademarks.• Choose the best sentence from the sentences
游客
2025-05-30
12
管理
问题
• Read this text about trademarks.
• Choose the best sentence from the sentences that follow to fill each of the gaps.
• For each gap 9-14, mark one letter (A-H) on your Answer Sheet.
• Do not use any letter more than once.
What Is a Trademark?
There are several types of company and product identifications. The trademark, also called a brand name, is the name by which people can speak of the product. Very often a trademark will include some pictorial or design element. If it does, the combination is called a logotype (or simply a logo).
Trademarks are proper terms that identify the products and services of a business and distinguish them from products and services of others. Specially, a trademark is a word, design, or combination used by a company to identify its brand and to distinguish it from others, and it may be registered and protected by law. (9) . Trademarks can also be termed service marks when used to identify a service. In general, a trademark for goods appears on the product or its packaging, and a service mark is used in advertising to identify the services.
The logo design is an extremely important element in the successful marketing of a product. It is difficult to sell a product until a reasonable level of name recognition is achieved among the consumers. (10) . Most designers attempt to forge a compatible relationship among the package design, logo, and advertising for the product. A strong logo on the package and in product advertising creates an environment of recognition.
Clearly, the most successful packages are those that combine an intriguing design scheme with a provocative logotype. (11) . After all, when pushing a shopping cart down a supermarket aisle, the consumer’s first images will be recognizable brand names. Trademarks should not be confused with trade names, which are corporate or business names. General Motors, for example, is the trade name of a company making automobiles whose trademark (not trade name) is Buick. The terms trademark and trade name are often confused. (12) . Trade names can be used in the possessive form and do not require a generic form. Many companies, however, use their trade names as trademarks. For example, Reebok International Ltd. is the corporate name, and Reebok may be used as a trade name, as "Reebok’s newest line of athletic shoes is for children. " (13) . Some personal names (as with product names) may sound the same but may have different spellings--Sherry, Sherri, or even Cheri. Or they may simply be very familiar names--Jennifer, Jane, Susan, Emily--or dearly distinctive, like Ruhanna. Yet, distinctive may appear difficult to read or pronounce. (14) .
They want names that can easily become familiar to consumers, yet be easy to read and pronounce and be memorable.
A. What we mean is a logo that is distinctive enough if it is extracted from the package will still project the visual personality of the product.
B. Trade names are proper nouns.
C. In fact, the creation of a logo is so important that a number of firms have been established whose primary function is the design of logos, packages, and corporate identity.
D. General Electric has a simple procedure for developing trademarks for its brands.
E. Companies and products have a similar problem.
F. Reebok also is used as a trademark: "Are you wearing Reebok athletic shoes or another brand?"
G. Trademark formats can include letters, numbers, slogans, geometric shapes, pictures, labels, colour combinations, product and container shapes, vehicles, clothing, and even sound. [br]
选项
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4096983.html
相关试题推荐
TaskTwo—ProductdescriptionForQuestions18-22,choosethedescriptiontha
TaskTwo—ProductdescriptionForQuestions18-22,choosethedescriptiontha
Thepurposeofany【C1】______interviewistochoosetherightpersonfort
Thepurposeofany【C1】______interviewistochoosetherightpersonfort
Thepurposeofany【C1】______interviewistochoosetherightpersonfort
Thepurposeofany【C1】______interviewistochoosetherightpersonfort
Thepurposeofany【C1】______interviewistochoosetherightpersonfort
Thepurposeofany【C1】______interviewistochoosetherightpersonfort
Thepurposeofany【C1】______interviewistochoosetherightpersonfort
•ReadthearticlebelowaboutthesolidgrowthofMexico’seconomy.•Choosethe
随机试题
[originaltext]Whatcolordoyoulike?[/originaltext][audioFiles]2021m12x/audio
Themomentumisbuildingaheadofnextmonth’sG8summitinScotlandwheret
It’sa(47)______oftenrequestedinlonelyheartsadsandscientistshaven
采用工程量清单计价,建设工程造价由下列何者组成?Ⅰ.分部分项工程费;Ⅱ.措施项目
下列关于食品添加剂的说法,错误的是A.食品添加剂应当有标签、说明书和包装 B.
()能使教师及时了解学生在该阶段的音乐学习情况,及时反馈教学信息,发现学生音
A.朱砂B.石菖蒲C.柏子仁D.合欢皮E.首乌藤有疏肝解郁、宁心安神功效的药物是
各种运输方式内外部的各个方面的构成和联系,就是( )。 A.运输系统
单位支取定期存款只能以转账方式将存款转入其()账户。A.一般存款
关于无效合同,说法正确的是()。A.造成对方人身伤害的免责条款无效 B.
最新回复
(
0
)