首页
登录
职称英语
•Read this text taken from a business magazine. •Choose the best sentence
•Read this text taken from a business magazine. •Choose the best sentence
游客
2025-05-30
25
管理
问题
•Read this text taken from a business magazine.
•Choose the best sentence to fill each of the gaps.
•For each gap (9-14), mark one letter (A-H) on your Answer Sheet.
•Do not use any letter more than once.
During the 1980s, most U. S. department stores stopped carrying furniture because turnover was too slow and costs were too high. That created an opportunity for smaller, limited-line stores specidlizing in bedding, upholstery, or casual dining.Now the Ikea (pronounced I- KEY-ah) retail chain is, in turn, shaking up these traditional home-furnishings retailers. When Ikea opened its first U. S. store in 1985, it had already developed a low-cost, low- service strategy that was successful in Sweden (where it started) and other parts of Europe. (9) .
It’s difficult for small retailers to compete with Ikea’s low prices or the 12,000-item selection it offers in each of its 200,000-square-foot stores. (10) .But Ikea uses a clever store layout that helps consumers get information and make purchase decisions without costly help from salespeople. A couch, for instance, is displayed both in a real life setting and in a group with other couches so people can compare and make purchase decisions. A 200-page catalog—mailed to consumers who live within an hour’s drive of the store—detail prices and specifications. Shoppers wheel the boxes of assemble-it-yourself furniture to the cash register themselves. The store doesn’t offer delivery either. (11) Ikea does offer some services. For example, it starts a children’s playroom--because parents shop better when they don’t have their kids in tow. (12) . (13) .But because Ikea’s sales are so large, it designs its own quality furniture its customers will buy, and then contracts with a producer to make it. This also reduces distribution costs because the furniture is designed in a way it can be shipped disassembled.
As an Ikea manager explains, "If we offered more services, out prices would go up. Our customers understand our strategy, which requires each of us to do a little in order to save a lot. They value our low prices." He seems to be correct, and Ikea sales will probably continue to grow as it opens new stores in Europe and the United States. However, Ikea may need to adapt its strategy—including its service level—to consumer differences and evolving competition. (14) .Some U. S. consumers, for example, complain that they have to wait in a long Ikea line only to find that a product is not in stock, and that there’s no waiting list for the next shipment.
A To keep costs low, service is Spartan.
B Though successful, it still has room for improvement.
C The two most important features of the mass-merchandising format are great variety of merchandise and low cost.
D But most consumers can carry the "knock-down" furniture home in car.
E Most furniture retailers buy producer’s product lines at big wholesale furniture markets.
F The same mass-merchandising format is proving very popular with price-conscious consumers in the United States.
G And a restaurant at the store offers consumers low-cost meals and a place to think over big purchase decisions.
H That created an opportunity for smaller, limited-line stores specidlizing in bedding, upholstery, or casual dining. [br]
选项
答案
D
解析
该项意思是:但是绝大多数顾客可以将家具拆分后载回家。之前提到了很多商店不进货。这里用but形成转折,强调宜家产品的特点。故答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/4096597.html
相关试题推荐
Whatisthebroadcastmainlyabout?[originaltext]Intoday’sbusinessnews,Kenj
WhattypeofbusinessisViaAmor?[br][originaltext]Tryoutafantasticdinin
WhattypeofbusinessisViaAmor?[br][originaltext]Tryoutafantasticdinin
WhattypeofbusinessisViaAmor?[originaltext]Tryoutafantasticdiningexpe
Whatisthereportmainlyabout?[originaltext]Upnextisourdailybusinessrep
Howdidthespeakerlearnaboutthebusiness?[br][originaltext]Goodafternoon
Howdidthespeakerlearnaboutthebusiness?[br][originaltext]Goodafternoon
[originaltext]Areyouplanningtogoonabusinesstripsoon?(A)No,he’sata
[originaltext]Areyouplanningtogoonabusinesstripsoon?(A)No,he’sata
[originaltext]Areyouplanningtogoonabusinesstripsoon?(A)No,he’sata
随机试题
Therearetwomainthingsthatmakeaircraftengineeringdifficult:theneed
Inmattersoftaste,theartpatronandcollectorPeggyGuggenheimwas_____:sh
[originaltext]W:MymothertoldmetokeepawayfromtheswimmingpoolM:Dids
下列作家属于明初的有()A.宋濂 B.袁宏道 C.归有光 D.茅坤 E
青年男患者,左膝关节慢性肿痛半年,活动障碍,但皮肤色泽正常,X线片示关节间隙变窄
吸痰能有效预防A:肺脓肿 B:肺不张 C:肺栓塞 D:呼吸衰竭 E:支气
听诊时于心尖部可闻及舒张期隆隆样杂音为A、二尖瓣关闭不全 B、主动脉瓣狭窄
股东的法律地位包括()。A:股东是公司的出资人 B:股东是公司经营的最大受益人
无本金交割的外汇远期也是一种外汇远期交易,所不同的是该外汇交易的双方货币为不可兑
甲产品的销售单价为250元,单位变动成本为150元,年销售量为2000件,年固定
最新回复
(
0
)