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  3. A Western Media Western Media has drafted in Carol S

A Western Media Western Media has drafted in Carol S

游客2025-05-29  2
问题 A
                        Western Media
    Western Media has drafted in Carol Spencer, the top marketer in its radio subsidiary, to be its first marketing director and give its Music & Sports Magazines division a major revamp. She will take charge of a portfolio of six titles, and plans to give the division a new identity, replacing its current, very functional name with a more emotionally involving one. Spencer also intends to develop a TV or radio show based on one of its magazines, in an attempt to reverse its flagging sales figures.
B
                            Franklin’s
    UK furniture manufacturer Franklin’s has parted company with its marketing director Gary Parker. Franklin’s refused to comment as to whether he left of his own accord, although sources hint that this was not the case. His replacement, Julia Howell, previously his number two, has been a successful marketer since she started her own marketing consultancy twenty years ago. Her task now is to regain Franklin’s former position as UK market leader although sales have held steady, in percentage terms the company has been overtaken by several rivals.
C
                            Flyway
    Flyway, the low-cost airline, has appointed Simon Lewis as its new head of sales and marketing to develop the brand throughout Europe. Lewis has spent his entire working life within the industry, joining from the marketing department of long-time rival Coastal Airways, where he controlled marketing activities in the UK. He will work with Teresa Campbell, who helped launch the Flyway brand. However, not only Coastal is unhappy with the appointment, Charles Walters, Flyway’s former controller of marketing planning, is poised to quit after being left without a role.
D
                            BDH
    Alan Dean, the colourful joint chief executive of media company BDH, has resigned from the company which he helped establish citing personal issues. Shareholders and staff were informed of his decision last month. Joint chief executive officer Charles Burnett takes sole charge of the company temporarily, and has announced that there will be no change in strategy. According to 10 insiders, Alan Dean’s departure is the result of a personality clash rather than disagreement on the way the company was moving, and the search is on for a replacement.
E
                            Granville
    Soft drinks producer Granville has acquired an Australian producer, a departure for Granville, as previously it had only shown interest in domestic purchases. As a result, Jenny Morris, former head of corporate development, has been promoted to the newly created position of head of international soft drinks. As such she will be responsible for developing all the group’s international activities, including both marketing and acquisitions. Her move has resulted in a reshuffle of other previous department, where, instead of replacing her, the company intends to reallocate responsibilities to remaining staff. [br] There is a plan to change the image of a section of this company.
选项
答案 A
解析 A文中说到“…plans to give the divisiona new identity，replacing its current，veryfunctional name with a more emotionally invol-ving one．”与第5题change the image of asection(改变形象)吻合。
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