2. 职称英语
  3. Read the extract below from a bank’s advice to businesses about finding and k

Read the extract below from a bank’s advice to businesses about finding and k

游客2025-05-27  19
问题    Read the extract below from a bank’s advice to businesses about finding and keeping customers.
   Choose the correct word to fill each gap from A, B, C or D on the opposite page.
   For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet.
   There is an example at the beginning (0).
                Finding and keeping customers
Customers and buyers are the lifeblood of any business. The constant challenge is to first find your customers and then sell to them.
For businesses which are just (0)______ up, marketing professionals suggest working out a SWOT analysis - a systematic review of your Strengths, Weaknesses, Opportunities and Threats - to clarify your business thinking and 【C1】______realistic sales targets.
Once you’ve gained customers it’s important to remember that they can 【C2】______or break your business. After all, if you give excellent service, they will freely advertise your company to colleagues and friends, giving you a competitive 【C3】______over your rivals.
When you’re planning to pay for advertising, business directories, local newspapers and the internet can be very cost-effective. Trade exhibitions can also 【C4】______you to a wide range of useful contacts and lucrative new markets.
You may also be able to 【C5】______company news into free PR by sending press 【C6】______to magazines and newspapers. But editors have very 【C7】______space, so your story must be unusually interesting and entertaining to 【C8】______in print.
At JS Bank we specialise in helping new businesses 【C9】______off to a promising start. We can help you develop your business, and our free book How to 【C10】______your business potential is a detailed, practical guide to advertising, endorsed by the Institute of Direct Marketing. Contact your local JS Bank for a copy.
Example:
A starting B coming C growing D bringing
[br] 【C4】
选项 A、introduce
B、initiate
C、encounter
D、present
答案 A
解析
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