•You will hear five short recordings. Five people are talking about their experi

F: I wanted my company’s name to be memorable. I decided it had to be only two syllables so that people wouldn’t forget it or misspell it. ’Moonpig’ is a good choice. Control of a domain name was very important for us. Moonpig is completely a unique word. The only references to it on Google are links to our website. I also employed a trademark attorney, and Moonpig is now a trade mark in the UK and the US.

F: When we set up the website we wanted to accept online payments from day one. We already had a merchant account for accepting cards in our high street shops, so it made sense to extend that to the website. When a customer pays by card the money ends up in a merchant account,which needs to be linked to our website via certain software. The integration looked complicated,so we hired a specialist to do this.