You will hear another five recordings. For each recording, decide what o

You will hear another five recordings.
For each recording, decide what opinion each speaker has about measuring business success.
Write one letter(A-H)next to the number of the recording.
Do not use any letter more than once.
After you have listened once, replay the recordings.
You have 15 seconds to read the list A-H.
[pause]
Now listen, and decide what opinion each speaker has about measuring business success.
[pause]
Eighteen
Man:The income statement, the balance sheet and the cash-flow statement always tell me if my business is sucecessful. I evaluate the amount of money that is coming into my business in terms of sales and revenue. I regard if the business is profitable, it is a key determinant of success. And I also look at my revenue and see how much goes towards paying costs and expenses, and how much can flow into my bank account.
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Nineteen
Woman:Well, as for me, I usually double check my figures. You know, if it’s growing on a regular basis that’s a good indication of success. Chances are I’m getting customers from a competitor because I offer a better product or service. Often, it’s by word of mouth that businesses get new customers who are just entering the market. I also check to see how many new customers I have versus the number of customers who have stopped doing business with me.
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Twenty
Man: I always mail surveys to my customers or have them complete online surveys, because surveys always give me an idea of whether they’re satisfied or not. I have to know my customers’ needs and what they think of my products, service and management, etc. This gives me an opportunity to increase customer satisfaction.
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Twenty-one
Woman: I try to meet with my employees or have them fill out a survey anonymously to determine their level of job satisfaction. You know, a successful business always wants satisfied employees. When my employees are satisfied they are more committed, enthusiastic, and passionate about my business. Satisfied and happy employees are more productive, which ultimately translates into a successful business. And I also reward my employees for their hard work with incentives and bonuses.
[pause]
Twenty-two
Man: I have a successful business, I am always looking for new products and services for its customers. Sometimes, it’s just a matter of improving on products that are already offered. I always talk to my customers directly to get their opinions or just send them emails. In my opinion, as long as I can introduce new products and services, that means my business is a success.
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Now listen to the recordings again.
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That is the end of Part Two.
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