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  3. You are responsible for planning the magazine advertising of your company’s new

You are responsible for planning the magazine advertising of your company’s new

游客2025-05-23  23
问题 You are responsible for planning the magazine advertising of your company’s new product, which is a polish for cars. You have just received the letter below from the magazine that you are going to advertise with. You have also received a memo from your Marketing Manager about the advertising campaign.
Write a letter to Mr. Johnson at the Magazine, telling him about the changes to the advertisement booking, and asking him for any other information that you require.
Write 120-140 words.
Dear Ms. Beddington,
Thank you for your advertisement booking, the details of which I confirm below.
Name of Company: Autocare Products
Name of Product: Supergloss
Details of advert: 1/2-page black&white
Advert will appear in: June, July and August issues of the magazine
Cost of advert; $ 350 for one issue (3 issues= $ 1050)
Discount; 5% for early booking
Total Cost: $997.50
We trust that is satisfactory.
                                                               Yours sincerely,
                                                                Jack Ellwood
                                                        Advertising Sales Manager
                                MEMO
To: Cathy Beddington
From: John Humphrey
                        Re: New product advertising
The Managing Director has approved an increase of budget on this campaign, so we can go for: colour advert, six issues.
Could you contact the magazine and get them to change this? Please check the price and the possibility of a bigger discount.
Also tell them to get the product name right—Supagloss.
Thanks!
John
选项
答案 Dear Jack Ellwood,
    Your last email was well received. Thanks for your steady efforts in our advertisement.
    However, J still notice some minor misunderstanding between us:
    First of all, what we prefer here is a color advert, rather than a black-white. I may mention the black-white version, but three days ago my company has changed to a color advert, and informed you by email. You may check it.
    Secondly, we would like to book three more issues, for the hot seasons for polishing cars start in April. Thus, we want to include March, April, May, June, July and August, six issues in total.
    In this case, I guess we may have quite a different total cost. Could you please re-calculate for us? Since we book three more, could you give us a larger discount?
    Furthermore, our product name is Supagloss, rather than Supergloss. Make sure you put the right one in the advertisement.
    Thanks!
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