•You work for Bada, a retailer of sports goods. You have been asked to write a s

游客2025-05-23 17

问题 •You work for Bada, a retailer of sports goods. You have been asked to write a short report covering recent developments for store managers.
•Look at the graphs and email below, on which you have already made some handwritten notes.
•Then, using all your handwritten notes, write your report for store managers.
•Write 120-140 words on a separate sheet.

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答案 Report on recent developments in the market of sports goods
INTRODUCTION
This report aims to assess current and future situation in sports goods market.
FINDINGS
At present, our greatest market is North America, where we sell about 44% of our goods. It is followed by Europe (26%), South America (19%) and Asia/Pacific (11%).
If we compare our results with competitors, we can see that in year 2002 we have become the second largest retailer with a turnover of $60 million, whereas in year 2001 we were in third place with ＄40 million. We are the only company which succeded in increasing its turnover in year 2002.
CONCLUSION
In order to continue this positive development we have decided to change our present sales distribution in the year 2003. We intend to increase our turnover in Europe by 4% with 6 new stores, in Asia/Pacific by 3% with 4 new stores and in South America by 4% with 3 new stores.
Therefore we will decrease our sales in North America, where the market is already saturated. All these changes should boost our turnover by 15% in year 2003 and thus we might become the greatest retailer in the market.

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