2. 职称英语
  3. •Look at the statements below and the text on mobile advertising on the opposite

•Look at the statements below and the text on mobile advertising on the opposite

游客2025-05-19  5
问题 •Look at the statements below and the text on mobile advertising on the opposite page.
•Which section (A, B, C or D) does each statement 1-7 refer to?
•For each statement 1- 7, mark one letter (A, B, C or D) on your Answer Sheet.
•You will need to use some of these letters more than once.
   
                        Mobile Advertising  The Next Big Thing
A
   Advertising on mobile phones is a tiny business. Last year spending on mobile ads was $ 871 million worldwide according to lnforma Telecoms & Media, a research firm, compared with $ 24 billion spent on internet advertising and $450 billion spent on all advertising. But marketers are hailing the mobile phone as advertising’s promised land. It is destined, some say, to replace not only internet advertising,the latest fad, but also television, radio, print and billboards, the four traditional pillars of the business.
B
   The 2.5 billion mobile phones around the world can potentially reach a much bigger audience than the planet’s billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Furthermore, most people carry their mobile with them everywhere—something that cannot be said of television or computers.
C
   Yet the biggest selling point of mobile ads is what marketing types call ’ relevance’ . Advertisers believe that about half of all traditional advertising does not reach the right audience. But mobile advertising through text messages is the most focused: if marketers use mobile firms’ profiles of their customers cleverly enough, they can tailor their advertisements to match each subscriber’s habits.
D
   In September, Blyk, a new mobile operator, launched a service in Britain that aims to do just that. It offers subscribers 2]7 free text messages and 43 free minutes of voice calls per month as long as they agree to receive six advertisements by text message every day. To sign up for the service,customers must fill out a questionnaire about their hobbies and habits. So advertisers can target their messages very precisely. ’ Britain is the largest, but also the trickiest European ad market, so if it works here it will work everywhere,’ says Pekka Ala-Pietila, chief executive and one of the founders of Blyk.   [br] Some people are very optimistic about the future of mobile advertising.
选项
答案 A
解析 “有些人对手机广告的前景非常乐观。”从A段第三、四句话可以得知“市场人士非常看好手机广告，认为它是广告业的希望所在。有些人甚至认为它必将取代现有的其他广告形式”。由此可以推断出这些人对手机广告的前景是非常乐观的，故本题答案为A。  
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