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  3. Read the article below about online exchanges, a type of internet business.Choo

Read the article below about online exchanges, a type of internet business.Choo

游客2025-05-18  7
问题 Read the article below about online exchanges, a type of internet business.
Choose the best word or phrase to fill each gap from A, B, C or D on the opposite page.
For each question(19-33), mark one letter(A, B, C or D)on your Answer Sheet.
There is an example at the beginning(0).
                        Online exchanges?
            Online exchanges have emerged as some of the internet’s best
                    businesses - but also as some of the worst
So the internet hasn’t revolutionised the(0)______A______ most of us buy petrol, or watch movies. But there is one thing the internet does very well. It can bring together(19)______ dispersed buyers and sellers to create active, efficient markets where none(20)______ before. This facility has(21)______ to the emergence of online exchanges: retail businesses with none of the usual traders’ risks - no merchandise, no storefronts - and with nothing to do but take a(22)______of each transaction that takes place on the site.
This may sound straightforward, but some high-profile online exchanges have (23)______ out to be major embarrassments. One company, which tried to establish a central marketplace on the internet for auto parts, has invested, in (24)______a massive $250m and is(25)______to stay in business. Another businessman, who facilitated online trading in business equipment and supplies,(26)______after he had lost $280m.
So what does a company need in order to be successful? You could call it good ’market architecture’ - a structure that(27)______the right business plan and top technology with good timing and the(28)______of both buyers and sellers.
Mike Pham’s company, eStream, is an excellent example of one business that met these(29)______.Back in 1996, when Pham was looking for a loan, he didn’t like filling in the same form every time he(30)______to a new lender. That got him thinking. Why not(31)______prospective borrowers to complete a standard form and circulate that to a number of lenders, who would then make an offer to the borrower, in(32)______with each other?
Pham’s company is doing well. Last year, eStream(33)______more than 1.5 million loans on behalf of 170 lenders. [br]
选项 A、attract
B、invite
C、suggest
D、recommend
答案 B
解析
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