首页
登录
职称英语
Look at the article below about the poll and the questions over the page.For th
Look at the article below about the poll and the questions over the page.For th
游客
2025-05-18
23
管理
问题
Look at the article below about the poll and the questions over the page.
For the question 13— 18, mark one letter A, B, C or D on your Answer Sheet for the answer you choose.
Advertising can legally include opinions and exaggerations which may be misleading. These "legal lies" are called puffs because they puff up a product’s qualities and make it seem better than it really is. Learn how to spot advertising puff.
Advertising is controlled by law. The Federal Trade Commission (FTC) regulates the content of advertisements what the manufacturer can and can not say about its product. You as a consumer can protect yourself from misleading ads by learning how to recognize them. Misleading advertising often presents the seller’s opinion as if it were fact. "Zeno’s Cola is the finest soft drink. " "Acme Cars give you the most comfortable ride in town." When you see advertisements like this, ask yourself, "who says so?" This is the type of advertising puff that reflects an opinion. The words "finest" and "most" show that a judgement is being made—a personal opinion, not a statement of fact. Of course the Zeno Company thinks their cola is the finest. They want you to think so too, so you’ll buy it.
Some advertising puffs try to connect an unrelated quality to a product. For example, beauty and popularity are often linked with perfume, cars, mouthwash, or toothpaste.
This kind of advertising is called "image making". Will you really meet nicer people if you drive a Panther automobile? Will people think you’re sexier if you brush your teeth with Sparkle toothpaste? Of course not. When you see these advertisements, remember that very few products will automatically make you a better or happier person. Some advertising puffs describe the product accurately but are still misleading.
For instance, a leading hamburger is described as a quarter of a pound. This statement is true: the hamburger does weigh a quarter of a pound—before cooking. Since it’s purchased after being cooked, this claim may be classified as puff.
Check the frozen food aisle in your supermarket. A frozen pie is labeled as a "nine-inch pie". This statement is true if you measure the pie from the outside of the rim on one side to the outside of the rim on the other side. The actual body of the pie is only 7.5 inches. If you buy a standard nine-inch pie plate for making your own pies, you’ll see that the nine-inch measurement is for the inside of the pie.
You should always question the claims made by any advertisement. Ask yourself: will the product really do all of these things? Is it really the best? Who says so? [br] We can learn from the passage that the hamburger described as a quarter of a pound is______a quarter of pound after being cooked.
选项
A、heavier than
B、really
C、lighter than
D、slightly heavier than
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4081588.html
相关试题推荐
ReadthearticlebelowaboutAssetsandProcesses.Choosethebestwordorphras
ReadthearticlebelowaboutAssetsandProcesses.Choosethebestwordorphras
ReadthearticlebelowaboutAssetsandProcesses.Choosethebestwordorphras
Readthefollowingarticleaboutannualreportsandthequestionsontheopposit
Readthefollowingarticleaboutannualreportsandthequestionsontheopposit
Readthefollowingarticleaboutannualreportsandthequestionsontheopposit
Readthefollowingarticleaboutannualreportsandthequestionsontheopposit
Readthefollowingarticleaboutannualreportsandthequestionsontheopposit
ReadtheextractbelowfromanarticleaboutBankers’bonuses.Choosethebests
ReadtheextractbelowfromanarticleaboutBankers’bonuses.Choosethebests
随机试题
A、gotB、stoodC、putB
Peopletendtostrugglewhenlearninganotherlanguage,especiallyiftheya
[originaltext]LasttimeweoutlinedhowtheCivilWarfinallygotstarted.
[originaltext]Researchindicatesthatparentswhorewardself-controlandi
结合有关数理统计方法评定项目及规定内容,回答下列有关问题。(2)当混凝土强度等级
患者女,44岁,因左上后牙疼痛剧烈,有伸长感1天就诊。查体:远中邻面深龋,穿髓,
股疝一旦嵌顿,可迅速发展为A、易复性疝 B、难复性疝 C、滑动性疝 D、嵌
指数的实质是相对数,它能反映现象的变动和差异程度。()
根据《市政公用设施抗灾设防管理规定》,下列选项中不正确的是( )。A.市政公用
二战后,联邦德国政府采用路德维希·艾哈德博士的经济改革方针,推行“社会市场经济”
最新回复
(
0
)