首页
登录
职称英语
•Read the findings below on psychology of consumption. •Choose the best
•Read the findings below on psychology of consumption. •Choose the best
游客
2025-05-18
5
管理
问题
•Read the findings below on psychology of consumption.
•Choose the best word to fill each gap from A. B. C or D on the opposite page.
•For each question 19-33, mark one letter(A, B, C or D).
Pricing and the Psychology of Consumption
Ask any executive how pricing policies influence the demand for a product or service, and you’ll get a confident, well-reasoned reply。Ask that same executive how pricing policies affect consumption—the extent to which customers use products or services that they’ve (19) for—and you’ll get a muted response at best. It is found that managers rarely, if ever, think about consumption when they (20) prices—and that be an (21) oversight.
For many executives, the idea that they should (22) consumers’ attention to the price that was paid for a product or service is counterintuitive. Companies have long (23) to mask the costs of their goods and services in order to boost sales. And rightly (24) —if a company fails to (25) theinitial sale, it won’t have to worry about consumption. To promote sales, health club managers encouragemembers to get the payment out of the (26) early;HMOs encourage automatic payroll deductions;and cruise lines bundle small, specific costs into a single, all-inclusive (27) .
However, executives may be discouraging consumption when they (28) those pricing practices. People are more (29) to consume a product when they are (30) of its cost—when they feel’out of pocket’. But (31) pricing practices such as advance sales, season tickets, and price bundling all serve to mask howmuch a buyer has (32) on a given product, decreasing the likelihood that the buyer will actually use it. And a customer who doesn’t use a product is unlikely to buy that product again. Executives who (33) those pricing tactics without considering their impact on consumption may be trading off long-term customer retention for shorf-term increases in sales. [br]
选项
A、produce
B、construct
C、build
D、make
答案
D
解析
本题考查词语的搭配。A、B、C三项都有制造、建造之意,但都不能与“sale”搭配。因此,D为正确选项。
转载请注明原文地址:https://tihaiku.com/zcyy/4081507.html
相关试题推荐
Readthisfollowingnewsaboutemploymentopportunitiesforgraduates.Chooset
Readthisfollowingnewsaboutemploymentopportunitiesforgraduates.Chooset
Readthisfollowingnewsaboutemploymentopportunitiesforgraduates.Chooset
Readthisfollowingnewsaboutemploymentopportunitiesforgraduates.Chooset
Readthisfollowingnewsaboutemploymentopportunitiesforgraduates.Chooset
Readthisfollowingnewsaboutemploymentopportunitiesforgraduates.Chooset
Readthisfollowingnewsaboutemploymentopportunitiesforgraduates.Chooset
Readthisfollowingnewsaboutemploymentopportunitiesforgraduates.Chooset
Readthisadvertisementaboutbusinessbookreviews.Choosethebestsentencefr
Readthisadvertisementaboutbusinessbookreviews.Choosethebestsentencefr
随机试题
[originaltext]WhenisourmanagerleavingforNewYork?[/originaltext][origina
A、thrivingbutthreatenedB、securebutinertC、moribundbutrecoveringD、penurio
HomerHomer:oneofthegreatest(1)______poets.fam
Anearliersurveyidentified22"coping"strategiesthatparentsresorted
某建设工程项目经理部根据目标动态控制原理,将项目目标进行了分解,那么在项目目标实
在欣赏《广陵散》这首作品前,某教师声情并茂地给学生讲述了这部作品背后的历史事件—
患者,男,66岁。肝功能失代偿期的肝硬化患者,其血清学检查结果符合本病情的是A.
支架设计时,应考虑的荷载有()。 A.结构自重 B.施工荷载 C.温度影
本案例中,咨询师采用的询问方式是( )单选A、解释性问题 B、责备性
男,65岁。大量饮酒30年,因意识不清半天入院,查体,面色晦暗,扑翼样震颤阳性。
最新回复
(
0
)