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  3. Read the article below about enhanced e-books’ influence on literature, and

Read the article below about enhanced e-books’ influence on literature, and

游客2025-05-18  0
问题     Read the article below about enhanced e-books’ influence on literature, and the questions on the opposite page.
    For each question(13-18), mark one letter(A, B, C or D)on your Answer Sheet.
                    Enhanced E-books Affecting Literature
    Inspired by the commercial success of mobile tablets, publishers are now experimenting with the medium in earnest. Sales of multimedia-friendly tablets, smart-phones and e-readers are set to grow in America to 1.1 billion by 2015, up from 450m today. And Apple’s iBook-store gives publishers a welcome place to sell their wares that isn’t Amazon. Print purists needn’t retreat with horror to their laden shelves. Multimedia enhancement will still affect only a tiny proportion of new titles. Children’s books were first to get this bells-and-whistles treatment, but adult fiction has proven a harder sell.
    While ordinary e-books continue to eat into print sales, a British experiment with adding author videos and other material to best-selling novels, called Enhanced Editions, was quietly abandoned last year. Yet for certain kinds of book, such as biographies, cookbooks, literary classics and newer forms of interactive fiction, enhancement can add rich and startling new layers. Penguin’s forthcoming biography of Malcolm X, for instance, features rare archival footage and an interactive map of Harlem. The life of Muhammad Ali now comes with audio clips of him rapping about his prowess. Richard Dawkins’s The Magic of Reality(voted best app at the 2012 Digital Book World)and E. O. Wilson’s "Life on Earth", are cunning fusions of documentary and textbook, with molecules and stories spinning at a finger’s touch.
    Timeless classics have also proved to be good candidates for a bit of extra gloss. Breaking a losing streak of enhanced apps that failed to turn a profit, a multimedia edition of T. S. Eliot’s The Waste Land swiftly earned back its cost for Faber & Faber, says Henry Volans, the publisher’s digital director. The " book" serves up Eliot’s original manuscript with footnotes and scholarly addenda, as well as video and audio recordings of the poem in performance. And this spring Faber will reach for the brightest star in the literary firmament and publish Shakespeare’s sonnets. Penguin, meanwhile, chose as its inaugural " amplified edition" the modern classic On the Road, featuring archival photos of Jack Kerouac’s original manuscript typed on a scroll, along with snapshots of his fellow Beats, some video interviews and maps of the cross-country journey.
    Mindful of this delicate balance, publishers are nonetheless eager to test the creative and commercial possibilities of such enhancements. " As e-books merge and become as interactive as apps, you have just an incredible new opportunity," says Rachel Chou, chief marketing officer at Open Road Media, a digital publisher in New York. The company’s new "e-digital" " Listen to Bob Marley", includes a function allowing readers to tweet a quote directly from the book.
    The first examples of new digital storytelling forms are now arriving. It’s no accident that they’re aimed at young adults. Penguin’s new release, "Chopsticks", a young-adult love story, uses digital scrapbooking and bits of text interspersed with music tracks and YouTube clips. Open Road’s " Gift", due out in March, is a ghost story told with audio tracks and music videos, as well as a graphic novel with sound and visual effects. Perhaps the most successful blend of old and new, though, managed to elicit audible gasps at a Futurebook conference in London not long ago: it is a small-press book of digital pop-ups in which the letters of poems start to dance. [br] What does Henry Volans think about the multimedia edition of T. S. Eliot’s " The Waste Land"’!
选项 A、Classics are good candidates for publishers to make ordinary e-books.
B、The multimedia edition has no supplements to its first draft.
C、It has got back enough profit to cover the cost.
D、Video and audio recordings are important supplements to this e-book.
答案 C
解析 题目意为：“Henry Volans对多媒体版的T．S．Eliot的《荒原》有什么看法?”原文第三段第二句指出：Breaking a losing streak of enhanced apps that failed to turn a profit，amultimedia edition of T．S．Eliot’s The Waste Land swiftly earned back its cost forFaber&Faber，says Henry Volans，the publisher’s digital director．即：作为出版商电子主管的亨利·弗兰斯说，艾略特的《荒原》的电子版打破了电子图书连连不能盈利的局面，很快就为费伯书局赢得了利润，赚回了成本。因此，C项为答案。A项“经典作品是出版商出版电子书的上佳选择”，这并不是Henry Volans的观点，属于过度推断，故排除。
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