2. 职称英语
  3. Read the article below about the customer retention. Choose the best wor

Read the article below about the customer retention. Choose the best wor

游客2025-05-18  5
问题     Read the article below about the customer retention.
    Choose the best word to fill each gap from A,B,C or D on the opposite page.
    For each question(19-33), mark one letter(A, B,C or D)on your Answer Sheet.
    There is an example at the beginning(0).
             Customer Retention Is Made Possible by Internet Marketing
    It is indeed true that customer retention is made possible by Internet marketing. The purpose of Internet marketing consists not only(0)A roping in new customers to the business but also retaining the existing customers. This is possible only if the firm【C1】______to some vital methods of customer【C2】______. Sales process doesnot end just by selling a product to a customer. On the other hand customer satisfaction and customer service are two vital【C3】______of Internet marketing.
    Make the customer come back to your website again. This has been the【C4】______of Internet marketers over the years. How to make the customers come back to the business website again? There are two important ways of doing it. The customer should be shown【C5】______regard when he visits your business website for the first time.
    He should be given all necessary information about the product and if needed, he should be【C6】______to try the product for free for a specific period of time.
    Secondly he should be provided with customer service to a great【C7】______even without being asked for. Many customers in the【C8】______have responded very well to impeccable customer【C9】______. They certainly will come back to the business website to buy more and would【C10】______the product to others as well.
    【C11】______of more profits through the base of existing customers is the goal of Internet marketing. Hence customer value cannot be overlooked. Customer relationship management is the key to success in Internet marketing.
    Many Internet marketing【C12】______vie with one another in the aspect of customer relationship management. Hence it is【C13】______that customer retention is more important than the actual【C14】______of the product. It has been found recently that customer retention is made possible by Internet marketing【C15】______than offline marketing procedures.
Example:
A in B on C at D by
[br] 【C4】
选项 A、purpose
B、aim
C、target
D、goal
答案 D
解析 此处考查名词辨析。此处句意为：这一直是网络营销多年来的目标。根据句意，D项意为“目标”，为正确答案。而其他三个选项也有“目的，目标”的意思，但是goal意为“最终目标”，最符合文意；aim表示努力的方向；target则表示想要达到的目的或成果；purpose一般意为做事的原因。
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