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  3. Read the text taken from an article about the expert of dental care—Colgate.

Read the text taken from an article about the expert of dental care—Colgate.

游客2025-05-17  0
问题     Read the text taken from an article about the expert of dental care—Colgate.
    Choose the best answer from the opposite page to fill each of the gaps.
    For each gap(8-12)mark one letter(A-G)on your Answer Sheet.
    Do not use any letter more than once.
    There is an example at the beginning(0).
                              Colgate
Consumers have sworn off many things in this recession. Brushing their teeth is not one of them.(0)C . The results: world-beating market shares for Colgate’s toothpastes(45%)and manual toothbrushes(30%)and a Top 10 position in Business Week’s list of best-performing companies.
Thus far at least, the economic slowdown has not crimped that performance. Sales, excluding the impact of foreign currency exchanged acquisitions, rose 9% in the fourth quarter and JCEO Ian Cook expects similar growth in 2009. 【P1】______. Latin America delivers 27% of revenues, and the company’s toothpastes dominate in Brazil, with a 70% share.
But not everything is bright for the New York consumer-goods giant. 【P2】______. And the global economic crisis isn’t sparing Latin America or Eastern Europe these days. Another concern: Colgate has suffered from innovation inertia. Not since 1992, when it launched Colgate Total toothpaste, has it scored a break through. 【P3】______.In the past year, Colgate launched 17 new o-ral-care products in the US, half P&G ’s output, according to consultant Mintel International, which tracks new-product launches. "What Colgate has been lacking is a home run," says Mark Baum, who heads the consumer packaged-goods practice at Diamond Management &Technology Consultants in Chicago.
Colgate thinks it could score with the Wisp, set to debut on Apr. 6. Several years in development, it’s a disposable mini-toothbrush with a "breath-freshening bead" in the bristles. 【P4】______. The Wisp is part of a new push by Colgate to ramp up innovation and improve its product pipeline. The goal: a series of novel personal-care and household items that would expand Colgate’s customer base and business in mature markets such as the US and Europe. "There are many things over the last 18 months that are different...and one is a greater focus on innovation," Cook told analysts in February. 【P5】______
Example:
A Analysts worry that overseas returns will gradually diminish as developing markets become mature.
B The bead dissolves during brushing, eliminating the need for toothpaste.
C That’s good news for Colgate-Palmolive, which for the past five years has slashed costs, raised prices, and flooded developing markets.
D To achieve this, the company has opened three innovation centres in the U. S.
E In 2008, Colgate was granted a total of 181 U. S. patents, down by 68% from 2002.
F Similar products, such as the Fuzzy Brush, made by a British company of the same name, have been around for years but remain niche items.
G Colgate is still performing overseas, too. [br] 【P3】
选项
答案 E
解析 前一句指出Colgate创新缓慢。后一句引用一咨询公司的调查结果，进一步说明Colgate的创新不容乐观。故根据前句和后句所示内容可推断出，所缺句子应该紧紧围绕Colgate创新方面存在的问题进行阐述，或举例说明。对应选项E：“Colgate在2008年只获得181项美国专利，比2002年相比下降了68％”。其中，选项E中的down by 68％ from 2002为信息关键点。
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