2. 职称英语
  3. Read the book review below. In most of the lines(34-45), there is one ex

Read the book review below. In most of the lines(34-45), there is one ex

游客2025-05-17  14
问题     Read the book review below.
    In most of the lines(34-45), there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
    If a line is correct, write CORRECT on your Answer Sheet.
    If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
    The exercise begins with two examples(0 and 00).
Examples:
Advertising for the Small Business by Nick Daws
0 Good communication with existing and potential customers is at the heart of
00 successful business. That is one reason why advertising should, and does, play on such
【M1】an important role in so many organisations itself. However, for the small business, unfamiliar
【M2】with or inexperienced at using advertising, the investment can seem uncertain. Unlike
【M3】to their counterparts in larger companies, with sizeable marketing departments and
【M4】professional advertising agencies, no managers in smaller firms often find themselves
【M5】facing a range of decisions about which campaign objectives and strategy, creative
【M6】content, budgets and media choice. The list goes on. That is why I was pleased about to read
【M7】Nick Daws’ guide to the world of marketing communications. I use this phrase rather than
【M8】advertising because the book goes beyond of the weekly display advertisements in the local
【M9】paper. It also covers sales promotion, direct mail, point-of-sale and PR, all whose components of
【M10】the marketing mix that can be easily overlooked, but which are in fact resulting highly effective.
【M11】It also provides clear and comprehensive advice on the development of strategy, thus ensuring
【M12】that careful readers will succeed avoid the costly mistake of rushed or ill-considered decisions. [br] 【M10】
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