首页
登录
职称英语
Why does Janet Willis think they need to use an outside agency? [br] Which agenc
Why does Janet Willis think they need to use an outside agency? [br] Which agenc
游客
2025-05-16
13
管理
问题
Why does Janet Willis think they need to use an outside agency? [br] Which agency does she recommend?
Woman: In our last meeting, David, we talked about the need for bringing in agency staff to take over the marketing strategy.
Man: Yes. I’ve talked it over with my senior management team. It’s not something we’d considered before and we’re not sure this is the right moment for a commitment like that.
Woman: I would say this is the perfect moment. The business is doing really well and you are ahead of the competition but this means there are new challenges ahead. Your managers are already so busy due to the recent expansion that I think your day-to-day business could suffer if you don’t get outside help.
Man: I see. How would an agency be able to help us develop our business?
Woman: Well, when I discussed with the marketing team their plans for a new marketing strategy, I felt their ideas lacked imagination and creativity. I’m not sure that they have the resources or the experience to take the business forward. And besides, I don’t think recruiting new people to the team is the answer at this stage as this would be expensive and time-consuming. Consultants, though, are experts at providing solutions quickly, which is what you need most of all.
Man: And what type of agency do you have in mind for this?
Woman: You can go for the safe option and choose a well-known agency such as Walker Taylor, but they would be very expensive. An agency like Duffy and Partners on the other hand is smaller but has the relevant experience and employs some of the best consultants.
Man: I have heard that Red Ribbon is very good.
Woman: That’s true, but they’re not really specialists in your field.
Man: Anyway, before we decide which agency to use, we need to decide what we’d want them to do.
Woman: There are two ways to use an agency: to do a specific job, like an audit or product launch, or to involve them in the long-term development of your business, which is what I would do in your situation.
Man: It sounds like an expensive long-term commitment to me.
Woman: It needn’t be. There are ways to limit the costs. Before you draw up the contract you must decide what your aims are and only agree to pay according to how well the agency achieves these aims. Most agencies will agree to terms like this these days. Man: I like the sound of that. I’d feel I was really getting value for money.
Woman: Remember though, David, it’s up to you as well to make it work. Successful relationships depend on sharing information about the business freely and being totally open with the agency. Then let them get on with their job without trying to take control and don’t waste time on unnecessary meetings.
Man: Mm.
Woman: Things can go wrong, of course, even when your whole team’s involved in the process. Agencies frequently complain that a key reason for failure is that middle managers are sometimes too afraid to say yes to new ideas because saying no is less risky.
Man: I can see that. So, you’re saying that we have to be good clients if we want to achieve good results?
Woman: Exactly. In my experience, great clients get great agencies. They understand that, if the business is successful, then the agency is successful.
Man: Well. It’s something I need to think about. I agree we should certainly meet some of these agencies and see what they have to offer. But I know the marketing team won’t like it.
选项
A、Walker Taylor
B、Duffy & Partners
C、Red Ribbon
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4079042.html
相关试题推荐
WhydoesJanetWillisthinktheyneedtouseanoutsideagency?[br]Janetthink
WhydoesJanetWillisthinktheyneedtouseanoutsideagency?[br]Whichagenc
WhydoesJanetWillisthinktheyneedtouseanoutsideagency?[br]Janetthink
•YouwillhearJanetWillis,amanagementconsultant,advisingDavidSmith,ama
AnHRmanagerusuallyrecruitspeopleoutsidethecompanyby______.A、memosB、adv
BestChoiceRecruitmentAgencyVaca
BestChoiceRecruitmentAgencyVaca
BestChoiceRecruitmentAgencyVaca
BestChoiceRecruitmentAgencyVaca
BestChoiceRecruitmentAgencyVaca
随机试题
Hedoesn’tdaretoleavethehouse______heshouldberecognized.[originaltext]
Ihavealwaysthought_______ofMichael.A、highlyB、doubtfullyC、greatlyD、nervo
______Mike!Iknewhewouldgetthefirstprizeintherace.A、ThankgoodnessB、
银行家算法中的数据结构包括有可利用资源向量Available、最大需求矩阵M
2007-2012年,该地区住宅商品房房价的年平均增长量为每平方米多少元?(
治疗尿血肾气不固者,应首选( )。A.六味地黄丸 B.十灰散 C.春泽汤
厚朴的性味是()。A.苦辛温B.苦辛寒C.辛甘温D.辛甘凉E.酸苦温
二级资质物业服务企业注册资本应为人民币()万元以上。A:50 B:100
2020年全行业完成旅客周转量9513.04亿人公里,比上年增长13.5%。国内
金融机构对投资者适当性管理通常采用的方法有()A:承诺收益B:产品风险评估C
最新回复
(
0
)