What fruit does New Zealand export most? [originaltext]Woman: Good evening, this

Woman: Good evening, this is Business World Tonight. It’s my pleasure to welcome Peter Brook from the New Zealand Kiwi Fruit Marketing Broad, the KMB for short. Good to have you. Peter First of all, for those people who may not have seen kiwi fruit, what are they?
Man: Well, they are small green round fruit and they’re delicious. New Zealand now exports them more than any other fruit and vegetable, so kiwi fruit are very important to us economically. Of course，New Zealand is famous for lamp and wool production and trade involves these are still good. And these products are actually the biggest area in terms of export income.
Woman: I see. Then can you tell me why the KMB was started?
Man: Well, some years ago，kiwi fruit farmer found they were producing more fruit but the market was growing at the same rate. So the KMB was formed, partly to set up distribution to retailers and so on within New Zealand, but also to find more customers for kiwi fruit around the world, in other words, to make the export market bigger.
Woman: I see. Now what do you do to find more customers around the world for a particular product, especially one which people have probably never seen before?
Man: Well, there are a number of ways of doing this. Some marketing broads might do an international advertising campaign, so that when anybody in one of the target countries watches TV, they are certain to see the product. That’s fine, but of course it costs a lot and it’s not really suitable for our product. So we will approach it in a different way. We want to be certain that anyone who buys our product anywhere in the world has a guarantee that what they’re buying is of the highest quality. This is the best long-term policy. You can do all kinds of things, like selling at cost price at the beginning so that your product is cheaper than other competitors, but we didn’t think that will present the right image and in the end, you only have to rise your price anyway.
Woman: So everything all comes down to how good your product is.
Man: That’s right.
Woman: And where do most export of kiwi fruit go?
Man: Our market is expanding all the time. Our oldest market is in Europe and Japan, but demand is growing in Middle East and KoreA．Our latest destinations are South America and Vietnam.
Woman: Really, so kiwi fruit are becoming truly international.
Man: Yes. And kiwi fruit makes up currently 25% of all fruit exported by New Zealand.
Woman: Do you expect any rise?
Man: Yes, to 32% in five year’s time, a 7% increase we hope.
Woman: How does the fruit get from the growers to the customers?
Man: Most kiwi fruits are exported by sea though some are sent by air flight to Australia．The fruit comesinto the ports by truck after being packed by the growers at local packing stations. There is a plan forexpress rail transport in the future which should speed up things a bit more.
Woman: And after the fruit arrive at the ports?
Man: It stores on the ships in large wooden boxes. We send 15 million boxes out of the country on 80 ships, but that’s not enough. We are quite happy with the design of the boxes and we know we got exactly the right temparation on board for the fruit. In other words, our technology isn’t a problem. We simply need more ships to work efficiently as we’d like to.
Woman: How do you see the future developing?
Man: We hope to work out the ways to send the fruits even more quickly to our export markets to keep them as fresh as possible.
Woman: Thank you Peter. One last question. Is kiwi fruit popular in New Zealand?
Man：Yes. In fact it recently becomes the second biggest seller on the whole market. It’s overtaken the sales of pears and it will be a little while before we overtake apples. But that’s OK of course, because all New Zealand fruits are delicious.