Making Use of the Trade Show Problems: No. 1 How to get the right people

M: Are you a small business owner? Do you want to participate in the local trade show to promote your business or product? Is this your first time as a participant in any trade show? Are you confused about how to make the most out of the local trade show to promote your product or service? This presentation may help. The most common problem for small business owners is it’s difficult to get the right people to communicate with the visitors. To solve this problem, you must identify a few smart people within your organization who are great at interpersonal communication skills. Another big problem for small business owners is that they do not know which the right booth is. Booths at great locations are normally priced higher than ordinary booths. This can be a good way to find out one. However, do not forget to bargain for the booth--they are often sold for less than the card price. Some may also wonder how to display their products in order to attract more visitors. There are different ways to display your products in a booth. For example you can get some sign holders, brochure holders, wall magazine racks, poster frames and stands etc. These items would make your booth look more professional. Last but not the least, talk to some people who have previously participated in that trade show to get a better understanding of what you can expect.