首页
登录
职称英语
• Read the article below about a successful businessman.• For each question (23
• Read the article below about a successful businessman.• For each question (23
游客
2025-05-12
25
管理
问题
• Read the article below about a successful businessman.
• For each question (23 -28) below the article, choose the correct answer.
• Mark one letter (A, B or C) on your Answer Sheet.
PACKAGE HOLIDAY SUCCESS
Travel operator Joyflight is different from most of its rivals. UK package holiday companies would love to have plenty of repeat business. Instead, in an effort to attract trade, they are forced to spend enormous sums on marketing -- but they are operating in a very competitive market. So, although the big travel companies try hard to’ create attractive brands, if you ask the customers delayed at airports, many aren’t even sure which company they’ve booked with. Ask customers of Joyflight, however, and this is probably their third or fourth holiday with the company.
A Joyflight holiday doesn’t come cheap; but for their customers this isn’t an issue. The attraction is that they get an activity-based ’ club’ which has escaped the notice of the general public. Even the location of the holiday is of minor importance. A high proportion of customers are families, because the adults are free to enjoy the activities on offer, while small children are in the care of people employed by Joyflight just for this purpose. These nannies get free flights and meals on top of their pay.
Interestingly, most of the company’s senior managers began at the bottom: for example, Linda Robinson, the marketing Manager, came as a ski guide in 1996, went away to set up her own catering business, sold it for a considerable sum, and returned to Joyflight in 2001.
The company’s performance over the years means that it gets a steady stream of offers from large tour operators wanting to buy the company. Micheal Knight, who started the firm, came very close to selling it for £ 40 million a few years ago. But at the last minute, Barmond, the potential buyer, was itself taken over by an American travel company which didn’t see a place for Joyflight in the group.
So where does that leave Joyflight? Despite greatly increasing its turnover in the past four years, the company has a careful attitude to expansion. Its decision not to sell skiing holidays in North America proved the right one when many of its rivals failed to persuade British travellers to take the ten-hour flight. Learning from experiences like these, Joyflight’s two recent departures from its main activity are the acquisitions of restaurant chains in Spain and Italy. And as for moving into the mass market for its holidays? Joyflight is much too successful to want to do that. [br] Joyflight’s customers like ______.
选项
A、the places where the company organizes holidays.
B、the fact that the company is not well known.
C、the prices that the company charges for its holidays.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4072867.html
相关试题推荐
Listentothetalkonimportregulations.Foreachquestion23--30,markonelet
Questions9-15•Lookatthenotesbelow.•Someinformationismissing
Questions9-15•Lookatthenotesbelow.•Someinformationismissing
Questions9-15•Lookatthenotesbelow.•Someinformationismissing
Questions9-15•Lookatthenotesbelow.•Someinformationismissing
•Forquestions1-8youwillheareightshortrecordings.•Foreachquestion,
•Forquestions1-8youwillheareightshortrecordings.•Foreachquestion,
•Forquestions1-8youwillheareightshortrecordings.•Foreachquestion,mar
•Forquestions1-8youwillheareightshortrecordings.•Foreachquestion,m
•Forquestions1-8youwillheareightshortrecordings.•Foreachquestion,mar
随机试题
【B1】[br]【B12】A、withB、forC、inD、outsideA当我们表达“用某样东西包装”这个意思时,我们一般用with这个介词。考生
INVOICEBiostarCleaningService,Inc.2490EllingtonStreet,Trenton,NJ32788
Myfatherwasaforemanofasugar-caneplantationinRioPiedras,PuertoRic
Inanefforttoproducethelargest,fastest,themostluxuriousshipafloat
CarsareanimportantpartoflifeintheUnitedStates.Withoutacarmost
Somethingveryunusualhappenedabout80,000yearsago,asEarth’slastice
项目部根据施工队伍负责人所提供的工资表,由()会同项目负责人和劳务负责人对本月
两种药物的合用能互相抑制、降低或丧失药效,属中药配伍中的A.相恶B.相反C.相畏
通过直接作用于DNA发挥抗肿瘤作用的药物是A:环磷酰胺 B:巯嘌呤 C:门冬
(2018真题)某上市公司2017年年度财务报告显示,公司的资产合计30亿元,公
最新回复
(
0
)