首页
登录
职称英语
Read the article below about an entrepreneur who started a company making equi
Read the article below about an entrepreneur who started a company making equi
游客
2025-05-11
17
管理
问题
Read the article below about an entrepreneur who started a company making equipment for fitness centres.
For each question (23-28)on the opposite page, choose the correct answer.
Mark one letter (A, B or C)on your Answer Sheet.
TechnoFit
When Hiro Morabito founded TechnoFit, a manufacturer of gym equipment, he took a huge risk by opposing the current idea that exercise machines should be designed only to build up physical strength. He created his business round the belief that it was less important for people to be strong than to be generally fit. At first, he was not taken seriously by his competitors in the industry, who thought his ideas could not work.
In the early days, Hiro Morabito made some mistakes. He invented equipment that was at the time highly innovative in its technology - it exercised the body in a way that was very comfortable for the user. TechnoFit had invested a lot of effort in research and development of the product. But this was still a time when people believed they could only benefit from exercise if it was painful, and customers were not prepared to buy the machine.
However, he continued to push the theory that gyms should promote general health, and it paid off. Consumers began to accept his ideas and he came to be seen as an innovator. TechnoFit was not just another company making the sort of machinery you could find in any gym - they were selling something original and they were able to create a niche in the market.
Ten years on, Hiro Morabito is still experimenting and researching. His most recent activities include the TechnoFit Senator project, designed to improve life for people with sports injuries and for older people who have difficulty walking. He is also developing a ’Health and Fitness Park’ in California as an international centre for the promotion of healthy lifestyles. R&D is always at the top of Hiro Morabito’s agenda and this means looking for ways to help people enjoy exercise. He believes that customers today expect gyms to be places that are pleasant for the senses as well as good for the body. His company has now opened several fitness centres, equipped with TechnoFit machines. These are attractive to look at and operate smoothly and quietly. The equipment is made of top quality materials that are pleasant to touch, and the air in the centres is kept fresh.
’I’ll always remain committed to the health of the body,’ says Hiro Morabito, ’and I don’t regret that I’ve dared to be different in my approach to the fitness business. A lot of companies are now copying what TechnoFit does, and this shows that the hard work was worthwhile.’ [br] Recently Morabito has been involved in
选项
A、purchasing a company that owns a fitness centre in California.
B、developing a programme for people who have problems moving.
C、doing research into healthy lifestyles practised by different nationalities.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4071936.html
相关试题推荐
•Readthearticlebelowaboutteam-building.•Choosethecorrectwordtofill
•Readthearticlebelowaboutteam-building.•Choosethecorrectwordtofill
•Readthearticlebelowaboutteam-building.•Choosethecorrectwordtofill
•Readthearticlebelowaboutteam-building.•Choosethecorrectwordtofill
•Readthearticlebelowaboutteam-building.•Choosethecorrectwordtofill
•Lookatthenotesbelow.Itshowsthetalksontheprogramforacompany’sann
•Lookatthenotesbelow.Itshowsthetalksontheprogramforacompany’sann
•Lookatthenotesbelow.Itshowsthetalksontheprogramforacompany’sann
•Readthearticleaboutthefutureofacompanyconference.•Choosethebestw
•Readthearticleaboutthefutureofacompanyconference.•Choosethebestw
随机试题
AccordingtotheAmericanCollegeHealthAssociation’smostrecentannualna
Oneofthegreatestconcernsparentshavewhenfacinganinternationalmove
输血溶血反应的治疗下列哪项是错误的()A.静脉输注碳酸氢钠,碱化尿液 B.
下列各项,不属于滑脉主病的是()A.实热 B.妊娠 C.水饮 D
某老师上课没有导入,被领导提醒,老师不以为然你怎么看?
()是指资金需求方在出售证券的同时与证券的购买方在一定期限后按约定价格购回所卖证
阅读下列材料,回答问题。 材料一: “法之轻重,以弊之轻重为衡,故曰
图书馆刚买了一本新书,有500页,请问,数字2在这本书的页码中共出现了几次?(
境内第二类医疗器械由哪个部门审批核发医疗器械注册证A.国家药品监督管理部门 B
下列情形应采用公开招标的是()。A.A:技术复杂、有特殊要求或者受自然
最新回复
(
0
)