首页
登录
职称英语
Mass production, the defining characteristic of the Second Wave economy, beco
Mass production, the defining characteristic of the Second Wave economy, beco
游客
2025-05-09
25
管理
问题
Mass production, the defining characteristic of the Second Wave economy, becomes increasingly obsolete as firms install information intensive, often robotized manufacturing systems capable of endless cheap variation, even customization. The revolutionary result is, in effect, the de-massification of mass production.
The shift toward smart flex-techs promotes diversity and feeds consumer choice to the point that a Wal-Mart store can offer the buyer nearly 110,000 products in various types, sizes, models and colors to choose among. But Wal-Mart is a mass merchandiser. Increasingly, the mass market itself is breaking up into differentiated niches as customer needs diverge and better information makes it possible for businesses to identify and serve micro-markets.
Specialty stores, boutiques, superstores, TV home-shopping systems, computer based buying, direct mail and other systems provide a growing diversity of channels through which producers can distribute their wares to customers in an increasingly de-massified marketplace. When we wrote Future Shock in the late 1960s, visionary marketers began talking about "market segmentation". Today they no longer focus on "segments" but on "particles"—family units and even single individuals. Meanwhile, advertising is targeted at smaller and smaller market segments reached through increasingly de-massified media. The dramatic breakup of mass audiences is underscored by the crisis of the once great TV networks, ABC, CBS, and NBC, at a time when Tele-Communications, Inc. of Denver, announces a fiber-optic network capable of providing viewers with five hundred interactive channels of television. Such systems mean that sellers will be able to target buyers with even greater precision. The simultaneous de-massification of production, distribution and communication revolutionizes the economy and shifts it from homogeneity toward extreme heterogeneity. [br] Which is true about "mass production" according to the author?
选项
A、It promotes further development in manufacturing systems
B、It defines the Second Wave economy and will last
C、It involves intensive information, automation, and customization
D、It is becoming dated for the present economy
答案
D
解析
文章的第一段第一句就指出“mass production becomes increasingly obsolete”,obsolete荒废的,陈旧的,由此可以得出答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/4069496.html
相关试题推荐
Hisproductiontechniquesareelaborateandnearlegendary,buteveniftheycou
Furthereducationisofficially(describedas)thepost-secondarystageofeduca
Intoday’srapidlychangingeconomy,opportunities______forthosewhoaremoti
Smugglingisa______activitywhichmightbringdestructiontooureconomy;the
Massproduction,thedefiningcharacteristicoftheSecondWaveeconomy,beco
Massproduction,thedefiningcharacteristicoftheSecondWaveeconomy,beco
Asyouhaveseen,thevalueofanation’scurrencyisa______ofitseconomy.A、
ThescoreistiedinthesecondhalfoftheWorldCupfinals,andaboarda7
ThescoreistiedinthesecondhalfoftheWorldCupfinals,andaboarda7
ThescoreistiedinthesecondhalfoftheWorldCupfinals,andaboarda7
随机试题
John:Mary,I’mlookingforsomething【K1】______(interest)toread.Anysuggestio
IthasbeenreportedthatthegovernmentofKunmingisconsideringlevyi
[originaltext]M:Thismoviehadmadearecordforattendance.W:Yes,Iknow.
为了使程序中数据说明更易于理解和维护,必须注意以下哪几点()。①数据说明的
以下关于WindowsServer2003域管理模式的描述中,正确的是()
根据压路机的应用范围,适用于沥青混凝土路面终压作业的是()。A.加载后质量为0
人类选择月球作为探测宇宙星际航行的第一站的主要原因是()。 A.探索月球的危
A.增加药物排泄 B.影响药物分布 C.影响药物吸收 D.影响药物代谢
下列压缩机中,属于按压缩次数分类的是( )A.活塞式 B.螺杆式 C.转子
( )负责组织公路工程各合同段的设计、监理、施工等单位参加交工验收。A.项目法人
最新回复
(
0
)