首页
登录
职称英语
Direct adverting includes all forms of sales appeals, mailed, delivered, or
Direct adverting includes all forms of sales appeals, mailed, delivered, or
游客
2025-05-01
31
管理
问题
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’ s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal seeing is involved, other methods are needed to persuade people to send in orders by mall. In addition to newspapers, magazines, radio, and television, other special devices order promotions are designed to accomplish a complete selling job without salespeople.
Used for the same broad purposes as direct-mall advertising, unmailed direct-mail advertising, includes all forms of indoor advertising displays and all printed sales appeals distributed from door to door, handed to customers in retail stores or conveyed in some other manner directly to the recipient.
With each medium competing keenly for its share of the business, advertising agencies continue to develop new techniques for displaying and selling wares and services. Among these techniques have been vastly improved printing and reproduction methods in the graphic field, adapted to magazine advertisements and to direct-mail enclosures; the use of color in newspaper advertisements and in television; and outdoor signboards more attractively designed and efficiently lighted. Many subtly effective improvements are suggested by advertising research. [br] The chief function of unmailed advertising is_____.
选项
A、to send sample products from door to door
B、to familiarize the customers with the products
C、to deliver the products directly to the retail stores
D、to send information about the products in quick ways
答案
B
解析
题目问:unmailed advertising的主要功能是什么?第四段“used for the same broad purposes asdirect-mall advertising.”通过这句话可知,“unmailed advertising”的主要作用与“direct—mall advertising”一样,都是使消费者熟悉该产品。所以,答案为B。
转载请注明原文地址:https://tihaiku.com/zcyy/4057851.html
相关试题推荐
Theboardofdirectorshavealreadydiscussedthesubject_______intheprevious
Thedirectortriedtogettheactorsto____tothenextscenebyhandsignals.A、m
Peterwill___asmanagingdirectorwhenBillretires.A、takeoffB、takeoverC、t
Directadvertingincludesallformsofsalesappeals,mailed,delivered,or
Directadvertingincludesallformsofsalesappeals,mailed,delivered,or
Directadvertingincludesallformsofsalesappeals,mailed,delivered,or
Directadvertingincludesallformsofsalesappeals,mailed,delivered,or
Peterwill_______asmanagingdirectorwhenBillretires.A、takeoffB、takeoverC
(1)Sincethelineageofinvestigativejournalismismostdirectlytraceable
(1)Sincethelineageofinvestigativejournalismismostdirectlytraceable
随机试题
UKNewspapersI.Briefintroduction—many【T1】____
[originaltext]W:Wasn’tCarlsupposedtogiveaspeechtonight?M:Yes,buthe
Peoplewillliveunderthegroundbecause______.[br]Peoplewilllosesomesens
Tight-lippedeldersusedtosay,"It’snotwhatyouwantinthisworld,but
旅游营销调研的主要目的是( )。A.为经营决策提供客观依据 B.优化旅游营销
临时消防车道的净宽度和净空高度均不小于()。A.1m B.2m C.3
和解与整顿由( )决定和主持,带有立法当时的时代特征,不符合今天市场经济发展的
下列各项中,不符合内部牵制的要求的是()。A、出纳人员管票据 B、出纳人员
胰岛素降低血糖机制不正确的是A:促进葡萄糖的转运 B:加强脂肪动员 C:激活
下列关于储罐区低倍数泡沫灭火系统的选择,说法正确的有()。A.非水溶性甲、乙、丙
最新回复
(
0
)