首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the d
To understand the marketing concept, it is only necessary to understand the d
游客
2025-04-28
31
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to fred out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity--the fkrrn and the customer. Each must be satisfied before trade occurs. Successful merchants and producer and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way" and "You’re the Boss". A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King customer ruled ! [br] A good knowledge of the difference between marketing and selling leads to______
选项
A、the efficient production of goods
B、a perfect command of salesmanship
C、a basic command of the marketing concept
D、the conversion of goods into money
答案
C
解析
细节题。解题点在第1段第l句。文章提到“To understand the marketing concept,it is only necessary to understand the difference between marketing and selling”,所以正确答案是C选项。
转载请注明原文地址:https://tihaiku.com/zcyy/4057344.html
相关试题推荐
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthed
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthed
SheisoneofthefewpeoplehereIcanunderstandproperly,shepronouncesall
Tounderstandthefailingsofexistingfarmprograms,it’simportanttounde
Tounderstandthefailingsofexistingfarmprograms,it’simportanttounde
Tounderstandthefailingsofexistingfarmprograms,it’simportanttounde
Ihadtotakeastep,eventhoughIunderstandthatthatstepwasinthedirecti
Knowledgeisacomfortableandnecessaryretreatand______forusinanadvance
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommuni
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommuni
随机试题
"GeothermalEnergy"→Geothermalenergyisnaturalheat
AccordingtotheEUsurvey,Britishmenspendmoretimeon______.[br]InBrita
处理好数字出版产业发展中( )等方面的关系,对于促进数字出版产业的发展具有重大
GIS的日常巡视是由运行人员对运行中的GIS设备进行外观检査并辨听有无异常声响,
下列关于工业建筑之间的防火间距的说法,不正确的是()。A.两座建筑高度相同建筑
某日,甲、乙发生纠纷,甲用铁管将乙打伤,乙到派出所报案,要求严惩甲。派出所传唤甲
新能源发电量快速增长。7月份,新能源发电量同比增长19.9%,增速比6月份提高6
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
排除滑坡体地下水的设施有()。A.支撑渗沟 B.边坡渗沟 C.树枝状排水沟
最新回复
(
0
)