首页
登录
职称英语
The rise of multinational corporations (跨国公司), global marketing, new communi
The rise of multinational corporations (跨国公司), global marketing, new communi
游客
2025-04-27
33
管理
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR Was largely an American invention, the U. S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U. S. companies, It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U. S. employees know two languages. Ogilvy and Mather has about the same percentage conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] What lesson might the PR industry take from Ted Turner of CNN?
选项
A、American PR companies should be more internationally-minded.
B、The American PR industry should develop global communications technologies.
C、People working in PR should be more fluent in foreign languages.
D、People involved in PR should avoid using the word "foreign".
答案
A
解析
“Ted Turner of CNN说the word‘foreign’would no longer be used on…”意思是说我们应该将视野放宽,具有强烈的国际观念,而不要将注意力局限在国内。D项只是肤浅地理解了字面意思。
转载请注明原文地址:https://tihaiku.com/zcyy/4055372.html
相关试题推荐
Recentstudieshaveidentifiedfourmajorglobalenvironmentalrisks—acidrain,
Tofundthe______eventandalsopromotethemarketingvalueoftheNationalGa
Thestructureoftheglobaleconomy______thatdevelopingnationsputalltheire
Globalizationisaphenomenonandarevolution.Itissweepingtheworldwit
Globalizationisaphenomenonandarevolution.Itissweepingtheworldwit
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommuni
TheIntergovernmentalPanelonClimateChangeconcludedthatglobalwarming
TheIntergovernmentalPanelonClimateChangeconcludedthatglobalwarming
TheIntergovernmentalPanelonClimateChangeconcludedthatglobalwarming
Tounderstandtilemarketingconcept,itisonlynecessarytounderstandthe
随机试题
Traditionalsuperstitionsandbeliefs【C1】______disappearaltogether;they
Accordingtowhatyouhavejustsaid,amItounderstandthathisnewpost_____
Whatistheimportantdiscoveryaboutseismicwavesmentionedbytheinstructor?
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
2008年上半年,全社会固定资产投资68402亿元,同比增长26.3%。其中,
根据《软件工程产品质量第1部分:质量模型GB/T16260.1—2006》,在指
角色过载冲突是指一个人的自色要求太多,工作量太大,不可能完成所有角色所要求的工作
扈伦四部是()A.建州、长白、东海、扈伦 B.哲陈、浑河、苏克苏浒、完颜
科学家们现在已经确信,火星曾经像地球一样非常温暖潮湿,有着很厚的大气层。那么究竟
教学目标是预期学生通过教学活动获得的()。 A.学习策略 B.学习能力 C
最新回复
(
0
)