2. 职称英语
  3. To understand the marketing concept, it is only necessary to understand the

To understand the marketing concept, it is only necessary to understand the

游客2025-04-25  39
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago,most industries concentrated primarily on the efficient production of goods,and then relied on "Persuasive salesmanship"to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
    Marketing,on the other hand,focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the consumer approach is known as the marketing concept,which simply means that instead of trying to sell whatever is easiest to produce or buy for resale,the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
    This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer, each must be satisfied before trade occurs. Successful merchants and producer and each must be satisfied before trade occurs. Successful merchants and producers,however, recognize that the surest route to profit is through understanding customers,this concept has been recognized in such slogans as"Have It Your Way."And"You’re the Boss. "A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed a-longside the new. King Customer ruled! [br] The last sentence of the passage suggests that____.
选项 A、the consumer should be allowed to do things his own way
B、the consumer should be treated like a king
C、the consumer should have the final say in the selling of any product
D、the consumer should be advised on what to buy
答案 C
解析 推理题。解题点在文章的最后一句。最后一句的意思是客户是上帝，进一步就是，厂家生产的产品是否受欢迎最终是由顾客说的算。选项C的意思是顾客对产品有最终的决定权，与最后一句话暗含的意思是一致的。
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