首页
登录
职称英语
Fast food, a mainstay of American eating for decades, may have reached a pla
Fast food, a mainstay of American eating for decades, may have reached a pla
游客
2025-04-24
20
管理
问题
Fast food, a mainstay of American eating for decades, may have reached a plateau in the United States as the maturing baby-boom generation looks for a more varied menu. Fast food still represents a .$ 102 billion a year industry, but growth has turned sluggish recently amid tough competition from retail food stores and a more affluent population willing to try new things and spend more, analysts say. Signs of trouble in fast food include price-cutting by industry leaders, including efforts by McDonald’s to attract customers with a 55 cent hamburger, and major players pulling out or selling. O’Pepsico, for example, is selling its fast-food restaurant division that includes Taco Bell, Pizza Hut and KFC.
"It’s becoming harder and harder for these firms to grow," said Jim Brown, a professor of marketing at Virginia Tech University. "I think in the United States fast food has reached a saturation (饱和) point because of the number of competitors and the number of outlets."
Fast-food restaurant revenues grew 2. 5 percent in 1996, according to industry figures, the slowest since the recession of 1991. That is for cry from(大不相同于)the levels of the 1970s and 1980s. According to the Food Marketing Institute, consumers are using supermarkets for 21 percent of take-home food, nearly double the level of a year ago. While fast-food restaurants still lead, their share slipped significantly, from 48 percent in 1996 to 41 percent in 1997.
"Consumers have never been more demanding than they are today," said Michael Sansolo, senior vice president of the Supermarket Trade Group. "They are pressed for time. Money is still an issue…but their tastes are increasingly diverse--whether it’s gourmet foods, ethnic foods or organic offerings."
Meanwhile, the aging of the baby-boom population--and the growth in the number of so-called "empty nesters" with grown children--has meant a surge in the number of people willing to spend more for upscale items. This generation "will have the luxury of being more discriminating" as their children leave home, notes Harry Balzer, vice president of the Chicago-based NPD consulting group. Balzer said some 18 million baby boomers will become empty-nesters in the next l 0 years, leaving them with more disposable income to spend on dining out. "Fast and cheap will still be driving factors.., but our definitions of fast and cheap may be changing."
Various reports suggest industry leader McDonald’s is struggling, losing market share, with lower same-store sales while cutting back the number of new outlets in the United States, partly due to pressure from franchisers who don’t want to be squeezed. The company replaced the head of its 12,000 US restaurant chain last October amid a slump in US market share. [br] What can we learn from the passage?
选项
A、O’Pepsico goes bankrupt.
B、The number of supermarkets doubles.
C、Jim Brown takes a negative attitude towards the development of fast food.
D、McDonald’s survives from the competition with retail food stores.
答案
C
解析
本题问“从短文中可以了解到什么”。短文第二段中提到Jim Brown的观点“‘It’s becoming harder and harder for these firms to grow,’said Jim Brown,a professor of marketing at Virginia Tech University.‘I think in the United States fast food has reached a saturation point because of the number of competitors and the number of outlets.”’他认为这些公司的发展很困难,美国的快餐业已经达到饱和状态。也就是说他对快餐业并不看好。因此C“Jim Brown对美国快餐业持不乐观的态度”正确。
转载请注明原文地址:https://tihaiku.com/zcyy/4051652.html
相关试题推荐
InmostAmericancities,therentforaone-bedroomapartmentwas$250ormo
InmostAmericancities,therentforaone-bedroomapartmentwas$250ormo
Fastfood,amainstayofAmericaneatingfordecades,mayhavereachedapla
Fastfood,amainstayofAmericaneatingfordecades,mayhavereachedapla
Fastfood,amainstayofAmericaneatingfordecades,mayhavereachedapla
StudentlifeatAmericanuniversitiesischaoticduringthefirstweekofea
StudentlifeatAmericanuniversitiesischaoticduringthefirstweekofea
StudentlifeatAmericanuniversitiesischaoticduringthefirstweekofea
StudentlifeatAmericanuniversitiesischaoticduringthefirstweekofea
StudentlifeatAmericanuniversitiesischaoticduringthefirstweekofea
随机试题
Whichofthefollowingisthemostappropriatetitleforthepassage?[br][ori
Thelocaleducationauthoritycompiledalistof"potentialsecurityproblem
Inthesentence"MaggiewillvisitMrs.Whiteherselfintwodays",theitaliciz
以下不需要对专项施工方案进行专家论证的是()。A.水深8m的围堰工程 B
关于眼的胚胎发育,说法正确的是()A.晶状体胚胎核之前的晶状体缝为"人"
当两种债券之间存在着一定的收益差幅,而且该差幅可能发生变化,那么资产管理者就有可
依次将下列源自珠算口诀的熟语填入句中横线处,正确的一项是________。 ①
()是整个员工培训过程的中心环节。A.实施计划 B.制订计划 C.确定目标
关于表土施工降水工作,以下说法错误的是()。A.井筒表土普通施工法中应特别注意
动力性梗阻致急性尿潴留的病因是A.前列腺增生 B.尿道外伤 C.尿道结石
最新回复
(
0
)