Many countries will not allow cigarette advertising in their newspapers or

游客2025-04-22 34

问题    Many countries will not allow cigarette advertising in their newspapers or on TV——especially since the advertisements are usually written with young people in mind. In 【C1】______ of advertising, the tobacco companies have begun to sponsor sports events. They give money to football, motor racing, tennis and a 【C2】______ of other sports on condition 【C3】______ the name of the cigarette is mentioned. This is now causing concern, became it does exactly 【C4】______ many ads tried to do—suggest that 【C5】______ has some relation with being strong and athletic.
   In all this, the point of view of the non-smoking has to be considered, as 【C6】______ :"I wish the smokers would stop 【C7】______ the air. I wish I could eat in a restaurant 【C8】______ having to smell cigarette smoke." It has been calculated that, in a room 【C9】______ a large number of people are smoking, a 【C10】______ will breathe in the equivalent of two or three cigarettes during an evening. In fact, non-smokers are now a majority in many western countries. More and more people are giving 【C11】______ the habit, discouraged by high prices, influenced by anti-smoking advertising—or just aware that smoking is no 【C12】______ really a polite thing to do.
   Faced 【C13】______ lower sales, the western tobacco companies have begun to look for markets out-side their own countries. They have begun 【C14】______ campaigns to persuade young people in developing countries 【C15】______ smoking American or British or French cigarettes is a sophisticated western habit, 【C16】______ they should copy. As a 【C17】______ more and more young people are spending the little money they have 【C18】______ a productwhich the West recognizes as 【C19】______ and no longer wants. The high number of young smokers in India, in South America and in South-East Asia will be 【C20】______ of tomorrow’s problems. [br] 【C12】______

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