首页
登录
职称英语
What attracts customers? Obviously the quality of a product does, but visual
What attracts customers? Obviously the quality of a product does, but visual
游客
2025-04-21
28
管理
问题
What attracts customers? Obviously the quality of a product does, but visual images【C1】______a great deal. It is not only the image provided by the packaging that【C2】______but the whole corporate【C3】______of the company. There are now many products and services on the market which are similar in content【C4】______produced by different companies. It is vital, therefore, for a company to【C5】______itself from its competitors by having a strong company image which is immediately【C6】______.
Logos are part of this image. They are【C7】______which often include a name or initials to identify a company. The logo establishes a【C8】______identity for the company Just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and【C9】______the ages have used colors and symbols to show their identity. In different cultures, different colors【C10】______different meanings. Some colors may be connected with coldness in one culture and with【C11】______in another;some colors represent【C12】______in one culture but death in another. International companies have, 【C13】______, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, 【C14】______their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can【C15】______loyalty by【C16】______the instinct. Some logos【C17】______an idea of the product, and a case in point is the steering wheel in the Mercedes logo. Logos are used on letterheads, packaging and【C18】______as well as on the product itself. They may also appear in newspapers or on television as part of an advertising【C19】______.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the【C20】______. Logos, therefore, need to be original and to have impact and style. [br] 【C19】
选项
A、movement
B、plan
C、campaign
D、function
答案
C
解析
本题考核的知识点是:名词辨析。movement意为“运动”;plan意为“计划”;campaign意为“活动,战役”;function意为“功能”。此处指广告宣传活动,C符合题意。
转载请注明原文地址:https://tihaiku.com/zcyy/4046704.html
相关试题推荐
Evenmorecrucially,theyaretheproductofanoutdatedpoliticalsystemwhich
Industrialproductionmanagerscoordinatetheresourcesandactivitiesrequi
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butt
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butt
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butt
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butt
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butt
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butt
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butt
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butt
随机试题
【B1】[br]【B15】A、perfectB、successfulC、badlyD、wellD由于填入的词应作todotheirjobs的状
健康行为的必备条件为()A.行为必须与内在心理状态一致,不强迫自己做自己认
成人右侧股骨干近1/3骨折时,近折端主要移位方式是A.前、外及外旋 B.内、后
男性,32岁。因外伤造成左肱骨干骨折,来院时检查:上臂较对侧短缩4cm,有轻度成
与正常生殖功能有关的脏是( )。A.心与脾 B.心与肺 C.肺与脾 D.
德育方法很多,榜样示范法是很重要的一种方法。以下能体现这种方法的是( )。A.
A.1次常用量 B.2日常用量 C.3日常用量 D.4日常用量 E.5日
指运输生产规模不做变动情况下的成本是()。A.长期成本 B.短期成本 C.沉
期货市场是一个高度组织化的市场,因此,不允许没有实物的交易者卖出期货合约。()
两根平行避雷线的高度同为20m,两线间距离为48m,则两避雷线保护范围上部边缘最
最新回复
(
0
)