首页
登录
职称英语
Despite the web, we watch more television than ever. In the chaos of tod
Despite the web, we watch more television than ever. In the chaos of tod
游客
2025-04-16
35
管理
问题
Despite the web, we watch more television than ever.
In the chaos of today’s media and technology brawl—iPod vs. Zune, Google vs. Yahoo, windows vs. Linux, Intel vs. AMD—we can declare one unlikely winner. Standing tall in a field of new tech wonders, it’s a geezer technology that are invented in the 1920s and commercialized in the 1940s, and it’s still more powerful than any thing created since. (1)
As you try to figure out where consumer infotech is going, and what it means for society, remember this big, central reality: People just want more television.
If you doubt it, look at today’s biggest news in tech. It continually centers on new ways to bring consumers the thing they crave above all else. (2)
Sony flooded the recent Consumer Electronics Show with products that put internet video on your TV set, as did almost every other consumer electronics company. At the simultaneous Macworld Expo, Apple chief Steve Jobs introduced Apple TV, which does the same thing.
Verizon said it will soon offer live TV on cellphone screens. It will also sell full-length programs for viewing whenever you want. Put it all together, and we have achieved a nirvana that didn’t exist even a year ago: unlimited television available 24/7 on every screen you own.
It’s no surprise, of course. (3)
Ever since the basic facts of steadily multiplying processor power and bandwidth became apparent, seers have confidently predicted this day. They just as confidently predicted what it would mean; traditional television’s demise.
Once the World Wide Web appeared in the mid-1990s, the future looked very clear. Boring old TV, the scheduled programs that come to you through a coaxial cable or satellite dish or antenna, would fade away.
(4)
Which is exactly the opposite of what has happened. Despite many Net Age alternatives, we Americans today watch more boring old TV than ever, which is saying something.
How can that be? My theory is the Two-Liter Coke Principle. The Coca-Cola company discovered long ago that if it could get people to bring home bigger bottles of Coke, those people would drink more than they used to. Just getting more Coke in front of them increased their consumption. It seems to be the same with TV. Put more of it in front of people—over 100 channels in many homes—and people will watch more.
Seen from this perspective, the latest announcements of new TV-related technology look simply like additional ways to put more TV in front of American consumers. The supposed threat from the Internet was that we’d cut back on TV as we spent more time on MySpace or in Second Life. We may well spend more time on such new Net attractions, but we’re unlikely to take that time away from video viewing. We’re more likely to cut back on things we consider less important, like sleep.
(5)
No one has evaluated TV better than the great New Yorker essayist E.B. White, who in 1938 wrote, "We shall stand or fall by television, of that I am sure. "
We still don’t know which it will be, but his assessment looks truer than ever. [br]
选项
答案
就像其他每个消费电子产品公司做的那样,索尼公司在最近的消费类电子产品展会上推出大量产品,这些产品是用来把网络视频播放功能集成到电视上。在同时举行的Macworld展会上,苹果公司总裁史蒂夫·乔布斯推出具有同样功能的苹果电视。
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4039677.html
相关试题推荐
Britain’sChannelFourtelevisionsenthimtoNewYorktodoa(n)______interview
Thechangingimageofthefamilyontelevisionprovides______intochangingattit
Despiterepeated______byeducationalauthoritiesforconcretemeasurestoreduce
Lincoln,whommanyregardasoneofourgreatpresidents,wasoften______despite
Despitedecadesofscientificresearch,nooneyetknowshowmuchdamagehum
Despitedecadesofscientificresearch,nooneyetknowshowmuchdamagehum
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
随机试题
Thefirstdaymynewteacherstoodinfrontoftheclass,Iburstintolaugh
Iwanttotalktothepersonbreakingthatcup.A、brokethatcupB、breaksthatcu
Laos,apoorcountryof6millionpeoplewedgedbetweenVietnamandThailand
Whyyoushouldn’ttrytobeamorningpersonA)We’veallhear
下列关于微球的叙述错误的是()。A:系药物与适宜高分子材料制成的球形或类球形骨
在一笔成功的房地产交易中,卖方最低要价、买方最高出价和买卖双方成交价三者的高低关
患儿,男,6岁。高热1天后身体出现红点,之后变成丘疹又变成小水泡,呈向心性分布,
班杜拉认为,学习者不一定亲自产生行为或接受强化,而只是看到他人的成功或受到赞扬的
有甲、乙两个项目组。乙组任务临时加重时,从甲组抽调了甲组四分之一的组员。此后甲组
按照()的不同,保险合同分为财产保险合同和人身保险合同。A.保险合同标的
最新回复
(
0
)