首页
登录
职称英语
Forget football. At many high schools, the fiercest competition is between Co
Forget football. At many high schools, the fiercest competition is between Co
游客
2025-04-13
11
管理
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Durra, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options— even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "the pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face—particularly the call to end the exclusive deals that bottlers make with school districts—comes amid rising concern over kids’ health. American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the lancet fingered soda pop as a likely culprit. Communities—and legislators-are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $43 million over 10 years. And in a searing report to congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards (the requirements are loose enough that Snickers bars qualify).
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TVs, to middleschool math texts that cite Nike and other brand-name products in their word problems, to companysponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif.-based Center for Commercial-Free Public Education, views CocaCola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff—or school districts to give up the revenue. At Wheeler High School in Marietta, Ga. , where students arrive before 7 a. m. and stay as late as 11 o’clock at night, they rely owl the machines. And the $ 50,000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, install a new high-jump pit, and pay $7,000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money." [br] It is hard to move the Cake machine out of school because ______.
选项
A、it always brings in money more than students’ tuition
B、it is likely to cause students to become Coke addicts
C、it can never be ignored as it brings funds to school
D、it serves as the largest portion in school’s business
答案
C
解析
最后一段重点说了可口可乐可给学校带来许多收入从而使学校能购买设施或为学生提供其他服务。所以正确答案是C(因为它给学校带来资金,所以不能忽略它)。
转载请注明原文地址:https://tihaiku.com/zcyy/4036263.html
相关试题推荐
Therelationshipbetweentechnologyanddevelopmentiscomplicated.Attimesthe
Anumberofresearchershavewrittenabouta"hiddencurriculum"inschools,def
Tosurviveintheintensetradecompetitionbetweencountries,wemust______the
Parentsoftenfacedthe______betweendoingwhattheyfeltwasgoodforthedevel
Giventhelackoffitbetweengiftedstudentsandtheirschools,itisnots
Giventhelackoffitbetweengiftedstudentsandtheirschools,itisnots
Giventhelackoffitbetweengiftedstudentsandtheirschools,itisnots
Givethelackoffitbetweengiftedstudentsandtheirschools,itisnotsu
Givethelackoffitbetweengiftedstudentsandtheirschools,itisnotsu
Givethelackoffitbetweengiftedstudentsandtheirschools,itisnotsu
随机试题
ThemultipleEuropeanviewpointsareafunctionofthefollowingEXCEPT______.[
[originaltext]M:Excuseme.MayIhavesomeinformationaboutthereceptionpar
李某、男、48岁,中上腹疼多年,一周来疼痛加重,剧烈疼痛2小时。餐后4小时。腹平
在持续整理形态中,()大多发生在市场极度活跃、股价运动近乎直线上升或下降的情
基金的会计核算对象包括( )。 Ⅰ资产类 Ⅱ所有者权益类 Ⅲ资产负债共同
建设单位应当将大型的人员密集场所和其他特殊建筑工程的消防设计文件报送公安机关消防
根据《民事诉讼法》及相关规定,关于管辖下列说法正确的是: A.同一诉讼的几个
上感和流感在一年四季均可发病,尤以冬、春季较为多见。主要症状:全身可有畏寒、乏力
在企业综合绩效评价指标中,下列属于评价企业资产质量状况基本指标的是()。A.应
背景 某钢厂将一条年产100万宽厚板轧制生产线的建设项目,通过招标确定本工程中
最新回复
(
0
)