首页
登录
职称英语
Forget football. At many high schools, the fiercest competition is between Co
Forget football. At many high schools, the fiercest competition is between Co
游客
2025-04-13
10
管理
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Durra, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options— even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "the pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face—particularly the call to end the exclusive deals that bottlers make with school districts—comes amid rising concern over kids’ health. American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the lancet fingered soda pop as a likely culprit. Communities—and legislators-are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $43 million over 10 years. And in a searing report to congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards (the requirements are loose enough that Snickers bars qualify).
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TVs, to middleschool math texts that cite Nike and other brand-name products in their word problems, to companysponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif.-based Center for Commercial-Free Public Education, views CocaCola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff—or school districts to give up the revenue. At Wheeler High School in Marietta, Ga. , where students arrive before 7 a. m. and stay as late as 11 o’clock at night, they rely owl the machines. And the $ 50,000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, install a new high-jump pit, and pay $7,000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money." [br] Coca-Cola is to take new action most probably because ______.
选项
A、it will sacrifice itself for children’s health
B、it will not get involved in some law suits
C、it is unable to beat so many opponents
D、it is reluctant to fall behind Pepsi company
答案
B
解析
由文中的“尽管不活动和吃得多是主要因素,但最近一项研究指出果味汽水可能是罪魁祸首。社区及立法机构已经在调查此事。”可以推测,可口可乐将采取新的行动是因为不想陷入官司,即B是正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/4036260.html
相关试题推荐
Inadditiontocurricula,programs,andcomprehensivesupportservices,schools_
Anumberofresearchershavewrittenabouta"hiddencurriculum"inschools,def
Althoughsomeschoolsarepostponingnewprojectsbecauseofthefalteringecono
ThoseschoolsaresostrappedforcashthatHuckabeejustslashedaplannedteac
Parentsoftenfacedthe______betweendoingwhattheyfeltwasgoodforthedevel
Giventhelackoffitbetweengiftedstudentsandtheirschools,itisnots
Givethelackoffitbetweengiftedstudentsandtheirschools,itisnotsu
Givethelackoffitbetweengiftedstudentsandtheirschools,itisnotsu
Givethelackoffitbetweengiftedstudentsandtheirschools,itisnotsu
Givethelackoffitbetweengiftedstudentsandtheirschools,itisnotsu
随机试题
Accordingtothepassage,todaymanygrandchildrenofimmigrants______.[br]M
InthispartoftheReadingsection,youwillread2passages.Youwillhave
WhichofthefollowingdoesnotbelongtothethreelevelsofSyntaxputforward
下列关于运用动画模拟微观变化进行化学教学的论述,不正确的是()。A.可以真实反
《劳动争议调解仲裁法》规定,集体劳动争议的劳动者一方在()以上。 A.3
双轨运行要定期检查双方的核算结果,比较手工证账表与计算机的输出是否一致,如果出现
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
在建筑防火设计中,按现行同家标准,建筑内下列哪些场所应设置疏散照明?()A.建
悬浇法施工时,预应力混凝土梁体一般分为()大部分浇筑。A.两 B.三
在一定条件下用强氧化剂如高锰酸钾、重铬酸钾等氧化水中有机物和无机物所消耗的氧量为
最新回复
(
0
)