首页
登录
职称英语
Public image refers to how a company is viewed by its customers, suppliers,
Public image refers to how a company is viewed by its customers, suppliers,
游客
2025-04-08
12
管理
问题
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable to considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the【C2】______of the firm and its products to employees, customers, and to such outsiders【C3】______stockholders, suppliers, creditors, government officials, as well as【C4】______special groups. With some things it is impossible to 【C5】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but it will undoubtedly find【C6】______from employees who see their jobs【C7】______On the other hand, high quality products and service standards should bring almost complete approval, while low quality products and【C8】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C9】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has earned a quality image, this is not easily countered or imitated by competitors. Such an image may enable a firm to【C10】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C11】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings ratio than other firms in the same industry with such a good reputation and public image.
A number of factors affect the public image of a corporation. 【C12】______include physical 【C13】______contacts of outsiders【C14】______company employees, product quality and dependability, prices【C15】______to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity. [br] 【C8】
选项
A、false
B、fake
C、artificial
D、counterfeit
答案
A
解析
近义词辨析。句中claims意为“不良的,不切实际的或者虚伪的主张和要求”。false“错误的,虚伪的,假的,无信义的,伪造的”,因此,false符合题意。故答案为A。fake“假的,伪造的,冒充的”;artificial“人造的,假的,矫揉造作的,不自然的”;counterfeit“伪造的,假冒的”。
转载请注明原文地址:https://tihaiku.com/zcyy/4032168.html
相关试题推荐
AmericaLosesaGreatPublicThinkerArthurMiller’sdeathl
AmericaLosesaGreatPublicThinkerArthurMiller’sdeathl
AmericaLosesaGreatPublicThinkerArthurMiller’sdeathl
Susanpreferstohaveherleft______photographedasshebelievesthat’sherbett
Inmanycountriesnow,smokingisnot______inpublicplaces.A、permissiveB、per
Investmentinthepublicsector,suchaselectricity,irrigation,quarrying,
Investmentinthepublicsector,suchaselectricity,irrigation,quarrying,
Howawfulitwouldbetobeacelebrity,alwaysinthepubliceyes,Celebrit
Howawfulitwouldbetobeacelebrity,alwaysinthepubliceyes,Celebrit
Howawfulitwouldbetobeacelebrity,alwaysinthepubliceyes,Celebrit
随机试题
Businessandgovernmentleadersalsoconsidertheinflationratetobeanim
[originaltext]M:Hello,andwelcometoourprogram"WorkingAbroad".Ourguest
[originaltext]EducationisrequiredandfreeforeverychildintheUnited
关于国家机关工作人员的社会公德问题,以下表述正确的是()。 A.国家机关工作人
《中华人民共和国高等教育法》明确规定我国高等教育第一位的任务是()。A.
李某,男,25岁,两天前因发热37.80C.,恶心呕吐,右下覆疼痛,诊为阑尾炎(
患者,男,40岁。小便频急,茎中热痛,刺痒不适,尿色黄浊,尿末或大便时有白浊滴出
出厂局部放电试验测量电压为1.5Um/√3时,220kV~750kV电压等级变
A.香豆素内酯的碱水解反应 B.香豆素的Gibb"s反应 C.香豆素的三氯化
女性,18岁,1年来渐进性面色苍白、乏力,实验室检查:Hb50g/L,WPK5.
最新回复
(
0
)