2. 职称英语
  3. Reebok executives do not like to hear their stylish athletic shoes called "

Reebok executives do not like to hear their stylish athletic shoes called "

游客2025-04-07  3
问题     Reebok executives do not like to hear their stylish athletic shoes called " footwear for yuppies(雅皮士，少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics(健身操)or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
    Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket(高档消费人群)retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
    In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
    Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] Reebok’s view that " consumers judge the quality of the brand by the quality of its distribution"(Line 5, Para. 2)implies that______.
选项 A、the quality of a brand is measured by the service quality of the store selling it
B、the quality of a product determines the quality of its distributors
C、the popularity of a brand is determined by the stores that sell it
D、consumers believe that first-rate products are only sold by high-quality stores
答案 D
解析 细节事实题。根据题干信息定位到原文第二段尾句。第二段主要阐述Reebok(锐步)对upmarket(高级市场)的销售网并未做过多改变，其策略是Reebok shoes will continue to besold only in better specialty，sporting goods，and department stores(继续面向高档的专卖店、体育用品店和商场)，它的这种做法基于它的认识：消费者认为高档商店里出售的一定是高质量的商品。故答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/4030773.html
相关试题推荐
随机试题
最新回复(0)