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  3. In the first year or so of Web business, most of the action has revolved aro

In the first year or so of Web business, most of the action has revolved aro

游客2025-04-07  58
问题     In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
    Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private internet.
    Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
    But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. [br] We learn from the last paragraph that______.
选项 A、pushing information on the Web is essential to Internet commerce
B、interactivity, hospitality and security are important to online customers
C、leading companies began to take the online plunge decades ago
D、setting up shops in silicon is independent of the cost of computing power
答案 B
解析 从文章最后一段的内容可知，网络公司并不是非得使用推销策略来赚钱不可；Virtual Vineyards，Amazon．com，以及其他开拓者的例子表明——如果一个网站销售对路的产品，再加上相互合作、热情周到、安全可靠等这些因素，将同样能吸引网上客户；并且电脑的成本不断自动下降，这对于任何在网上建立专门零售部的企业来说都是一个好兆头；只要回顾过去的5到10年的历史，人们或许会感到奇怪一尝试在线服务的公司为何这么少呢。据此可知，网络公司要想吸引网上顾客，除了使用推销策略之外，更重要的是对路的产品、相互合作、热情周到、安全可靠等这些因素。B项与文章的意思相符，因此B项为正确答案。
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