首页
登录
职称英语
The fact that superior service can generate a competitive advantage for a co
The fact that superior service can generate a competitive advantage for a co
游客
2025-04-06
31
管理
问题
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Investments in service, like those in production and distribution, must be balanced against other types of investments on the basis of direct, tangible benefits such as cost reduction and increased revenues. If a company is already effectively on a par with its competitors because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate, then investment in higher service levels may be wasted, since service is a deciding factor for customers only in extreme situations.
This truth was not apparent to managers of one regional bank, which failed to improve its competitive position despite its investment in reducing the time a customer had to wait for a teller. The bank managers did not recognize the level of customer inertia in the consumer banking industry that arises from the inconvenience of switching banks. Nor did they analyze their service improvement to determine whether it would attract new customers by producing a new standard of service that would excite customers or by proving difficult for competitors to copy. The only merit of the improvement was that it could easily be described to customers. [br] The discussion of the regional bank in the second paragraph serves which of the following functions within the passage as a whole?
选项
A、It describes an exceptional case in which investment in service actually failed to produce a competitive advantage.
B、It illustrates the pitfalls of choosing to invest in service at a time when investment is needed more urgently in another area.
C、It demonstrates the kind of analysis that managers apply when they choose one kind of service investment over another.
D、It provides an example of the point about investment in service made in the first paragraph.
答案
D
解析
第二段讨论区域银行,它在全文中起什么作用?第二段举例说明第一段提到的服务投资的要点。第一段就改善服务的投资进行了概括。在某情况下,改善服务并没有带来公司所期望的竞争优势。第二段用银行作例证说明要点。
转载请注明原文地址:https://tihaiku.com/zcyy/4028694.html
相关试题推荐
Thiswatchis____toalltheotherwatchesonthemarket.A、superiorB、advantageou
Ifsustainablecompetitiveadvantagedependsonworkforceskills,American
Ifsustainablecompetitiveadvantagedependsonworkforceskills,American
WiththestartofBBCWorldServiceTelevision,millionsofviewersinAsia
WiththestartofBBCWorldServiceTelevision,millionsofviewersinAsia
WiththestartofBBCWorldServiceTelevision,millionsofviewersinAsia
Ifsustainablecompetitiveadvantagedependsonwork-forceskills,American
Ifsustainablecompetitiveadvantagedependsonwork-forceskills,American
Ifsustainablecompetitiveadvantagedependsonwork-forceskills,American
Ifsustainablecompetitiveadvantagedependsonwork-forceskills,American
随机试题
ThemostfamouspainterinVictoria’shistoryisEmilyCarr.Whenshewasa
Withthesteadyincreaseintheamountofleisuretimethatpeopleenjoytoda
[originaltext]Whenmyinterestshiftedfromspacetothesea,1neverexpec
肾脏致密斑的作用是直接感受A.肾血管血压变化 B.肾血流NaCl含量变化 C
关于胆囊结石,下列哪项不正确()A.阵发性右上腹绞痛可向右肩胛放射
患者男,30岁。触电后在心肺复苏过程中,心电图发现患者有心室纤颤,应采取的措施是
二尖瓣狭窄的主要临床症状包括A.呼吸困难 B.咯血 C.晕厥 D.咳嗽
结算备付金指资金交收账户中存放的用于资金交收的资金,因此资金交收账户不同于结算备
特定期限内,股票成交量占其上市流通市值的比例称为()。A.换手率 B.成交额
甲施工企业与乙供应商于2008年4月1日签订了水泥供应合同,约定2008年5月1
最新回复
(
0
)