首页
登录
职称英语
The fact that superior service can generate a competitive advantage for a co
The fact that superior service can generate a competitive advantage for a co
游客
2025-04-06
14
管理
问题
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Investments in service, like those in production and distribution, must be balanced against other types of investments on the basis of direct, tangible benefits such as cost reduction and increased revenues. If a company is already effectively on a par with its competitors because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate, then investment in higher service levels may be wasted, since service is a deciding factor for customers only in extreme situations.
This truth was not apparent to managers of one regional bank, which failed to improve its competitive position despite its investment in reducing the time a customer had to wait for a teller. The bank managers did not recognize the level of customer inertia in the consumer banking industry that arises from the inconvenience of switching banks. Nor did they analyze their service improvement to determine whether it would attract new customers by producing a new standard of service that would excite customers or by proving difficult for competitors to copy. The only merit of the improvement was that it could easily be described to customers. [br] The discussion of the regional bank in the second paragraph serves which of the following functions within the passage as a whole?
选项
A、It describes an exceptional case in which investment in service actually failed to produce a competitive advantage.
B、It illustrates the pitfalls of choosing to invest in service at a time when investment is needed more urgently in another area.
C、It demonstrates the kind of analysis that managers apply when they choose one kind of service investment over another.
D、It provides an example of the point about investment in service made in the first paragraph.
答案
D
解析
第二段讨论区域银行,它在全文中起什么作用?第二段举例说明第一段提到的服务投资的要点。第一段就改善服务的投资进行了概括。在某情况下,改善服务并没有带来公司所期望的竞争优势。第二段用银行作例证说明要点。
转载请注明原文地址:https://tihaiku.com/zcyy/4028694.html
相关试题推荐
Thiswatchis____toalltheotherwatchesonthemarket.A、superiorB、advantageou
Ifsustainablecompetitiveadvantagedependsonworkforceskills,American
Ifsustainablecompetitiveadvantagedependsonworkforceskills,American
WiththestartofBBCWorldServiceTelevision,millionsofviewersinAsia
WiththestartofBBCWorldServiceTelevision,millionsofviewersinAsia
WiththestartofBBCWorldServiceTelevision,millionsofviewersinAsia
Ifsustainablecompetitiveadvantagedependsonwork-forceskills,American
Ifsustainablecompetitiveadvantagedependsonwork-forceskills,American
Ifsustainablecompetitiveadvantagedependsonwork-forceskills,American
Ifsustainablecompetitiveadvantagedependsonwork-forceskills,American
随机试题
Moneyreallycan’tbuyhappiness,accordingtoanewsurveyshowinglawyers
You’vebeenworkingoutregularlyforquiteawhile,butyou’renowherenear
[originaltext]W:It’samiraclethatRobertcameoutoftheaircrashalive.M:
小叶性肺炎属于()。A.纤维素性炎 B.浆液性炎 C.化脓性炎 D.出
设计——采购——建造(EPC)总承包模式的特点是()。A.承包商应负责项目的
A.丹参注射液 B.含钙、镁、铝等矿物药的中成药 C.含汞成份的药物 D.
患者,男性,35岁,自感疲劳、反复感冒,时而关节疼痛、牙龈出血和眼结膜出血。体检
自毁容貌征(Lesch-Nyhan综合征)主要是由于 A.嘌呤核苷酸从头合成障
在我国设立全国性商业银行的注册资本最低限额为()亿元人民币。A.1 B.5
某综合楼建设项目,业主将整个土建工程发包给甲承包商,将机电安装工程发包给乙承包
最新回复
(
0
)