首页
登录
职称英语
Once upon a time, innovation at Procter & Gamble flowed one way: from the Un
Once upon a time, innovation at Procter & Gamble flowed one way: from the Un
游客
2025-04-05
10
管理
问题
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-based corporation was no stranger to foreign markets, it usually sold them products that were already familiar to most Americans. Many Japanese families, for instance, swaddle their babies in Pampers diapers, and lots of Venezuelans brush their teeth with Crest. And of course(company executives assumed)Americans at home wanted these same familiar, red-white and blue brands. We might buy foreign-made cars, or chocolates, or cameras but household cleaners and detergents?
Recently, however, P&G broke with this long-standing tradition. Ariel, a P&G laundry detergent, was born overseas, and is a familiar sight on store shelves in Europe and Latin America. Now bilingual packages of Ariel Ultra, a super-concentrated cleaner, are appearing on supermarket shelves in Los Angeles.
Ariel’s appearance in the United States reflects demographic changes making Hispan-ics the nation’s fastest-growing ethnic group. Ariel is a hit with this population. In fact, many Mexican immigrants living in Southern California have been "importing" Ariel from Tijuana, Mexico. "Hispanics knew this product and wanted it," says P&G spokeswoman Marie Salvado. "We realized that we couldn’t convince them to buy(our)other laundry detergents. " P&G hopes that non-Hispanic consumers will give Ariel a try too.
Ariel’s already strong presence in Europe may provide a springboard for the company to expand into other markets as well. Recently P&G bought Rakona, Czechoslovakia’s top detergent maker. Ariel, currently a top seller in Germany, is likely to be one of the first new brands to appear in Czech supermarkets. And Ariel is not the only foreign idea that the company hopes to transplant back to its home territory. Cinch, an all-purpose spray cleaner similar to popular European products, is currently being test-marketed in California and Arizona. Traditionally Americans have used separate cleaners for different types of surfaces, but market research shows that American preferences are becoming more like those in other countries.
Insiders note that this new reverse flow of innovation reflects more sweeping changes at Procter & Gamble. The firm has hired many new Japanese, German, and Mexican managers who view P&G’s business not as a one-way flow of American ideas, but a two-way exchange with other markets. Says Bonita Austin of the investment firm Wertheim-Schroeder, "When you met with P&G’s top managers years ago, you wouldn’t have seen a single foreign face. " Today, "they could even be in the majority. "
As Procter & Gamble has found, the United States is no longer an isolated market. Americans are more open than ever before to buying foreign-made products and to selling U. S. -made products overseas. [br] The "insider"(Line 1, Para. 5)is most probably______.
选项
A、someone who buys both Ariel and Cinch
B、someone who works within Procter & Gamble or knows it fairly well
C、someone who is a loyal customer of Ariel
D、someone who once worked within Rakona
答案
B
解析
“insider”词的意思是“内部的人、知道内情的人、权威人士”,因此文章中的“insider”很可能是公司的雇员或是了解情况的人,所以只有B项最符合题意。
转载请注明原文地址:https://tihaiku.com/zcyy/4028188.html
相关试题推荐
Thestreamoverflowedandtheflood______allofthefarmlandinthearea.A、subme
Onceuponatime,innovationatProcter&Gambleflowedoneway:fromtheUn
Onceuponatime,innovationatProcter&Gambleflowedoneway:fromtheUn
Onceuponatime,innovationatProcter&Gambleflowedoneway:fromtheUn
Onceuponatime,innovationatProcter&Gambleflowedoneway:fromtheUn
Onceuponatime,innovationatProcter&Gambleflowedoneway:fromtheUn
SinceJapan______importancetoeducationandtechnologicalinnovation,itsecon
SinceJapan______importancetoeducationandtechnologicalinnovation,itsecono
Thestreamoverflowedandtheflood______allofthefarmlandinthearea.A、subme
随机试题
SiliconValleyisamagnettowhichnumeroustalentedengineers,scientists
PASSAGETHREE[br]Whatdoesthephrase"peeloffsomeofhisworry"(Paragraph9
给定关系模式R(A,B,C,D)、S(C,D,E),与π1,3,5(σ2='软件
下列属于数字信号优点的是()。A信号参量随消息连续变化 B抗干扰能力强、
进行上市公司调研时通常遵循的流程有()。 ①编写调研计划,如调研目的、调研对
股票及其他有价证券的( )是指以一定利率计算出来的未来收入的现值。A.利率价格
二氧化碳总量的参考值为()A.23~28ml/LB.24~29ml/LC.25
下列说法中,正确的是( )。A.大赦既赦其刑,又赦其罪B.特赦只赦其刑
(2017年真题)票据的功能包括()。A.汇兑作用 B.支付与结算作用
当股指期货的近月合约价格高于远月合约价格时,市场为正向市场。()
最新回复
(
0
)