首页
登录
职称英语
In the first year or so of Web business, most of the action has revolved aro
In the first year or so of Web business, most of the action has revolved aro
游客
2025-04-02
19
管理
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private internet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. [br] We learn from the beginning of the passage that Web business______.
选项
A、has been striving to expand its market
B、intended to follow a fanciful fashion
C、tried but in vain to control the market
D、has been booming for one year or so
答案
A
解析
本题可参照文章的第1段。从中可知,网上交易开始的头一两年中,大多数活动都围绕着开拓消费者市场而进行。据此可知,网上业务刚开始时,其业务活动主要是开拓消费者市场。A项与文章的意思相符,因此A项为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/4023371.html
相关试题推荐
Hewasagenerousfriendbutasabusinessmanhe_____ahardbargainA、dealtB、con
In____IwishIhadthoughtaboutalternativecoursesofaction.A、retrospectB、di
Sincetheearlynineties,thetrendinmostbusinesseshasbeentowardon-demand
Beforeyoucanstartabusiness,youwillhavetoraisethenecessary______.A、in
Shortoftheimpossible,thesatisfactionwegetfromalifetimedependsonhow
Alltransactionsarestrictly______,andweneversell,rentortradeanycustom
Whenaninventionismade,theinventorhasthreepossiblecoursesofaction
InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaro
InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaro
InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaro
随机试题
Whatproblemdoesthewomanhave?[br][originaltext]M:Hi,Mandy.How’severyt
属于大气中的二次污染物是()A.HS B.CO C.SO D.CO
健康管理中妥善保管健康档案,不泄露顾客健康信息体现的伦理原则是()A.以人为本
抽屉实验可用于检查膝关节哪一结构的损伤?()A.前、后交叉韧带断裂 B.腓
同名手足阳经交接的部位是A.头面部 B.肩项部 C.四肢部 D.颈
关于葡萄球菌,错误的是A:有芽胞 B:无鞭毛 C:抵抗力强 D:引起化脓性
“暴力美学”是一种在纯粹暴力趣味的追求中发展起来的美学,在电影艺术中,它主要发掘
关于资金申请报告编制内容的说法,正确的是()。A.重点对社会影响进行分析
患者,男性,40岁。因塌方左腰及下肢被压8小时后入院。诉口渴,尿少,呈暗红色。检
下列法律责任中,属于民事责任承担方式的是()。A.警告 B.吊销许可证
最新回复
(
0
)