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  3. For a certain breed of consumers, the arrival of Apple’s new generation iPad

For a certain breed of consumers, the arrival of Apple’s new generation iPad

游客2025-03-30  2
问题    For a certain breed of consumers, the arrival of Apple’s new generation iPad is an occasion of monomaniacal focus and intense anticipation. Visions of how the shiny new gadget will revolutionize their lives fill their heads. 【T1】They’re willing to sacrifice hours waiting in line and hard-earned cash that they can hardly afford to spare, all to get their hands on Apple’s hot new toy. Why is it that some consumers are constantly driven to possess the newest and hottest gadget?
   The lure of the new applies to consumers with a particular personality style. Psychology researchers have shown that each of us has our own level of craving for new things. They call this " novelty-seeking," or the sexier alternative, " neophilia. " 【T2】The curiosity motive, long known to cause both humans and non-humans to seek mental stimulation, exists to different degrees in all of us.
   People with high degrees of novelty-seeking are drawn to new situations, experiences, and, of course, possessions. 【T3】They tend to make impulsive decisions, be disorganized, and are highly oriented toward seeking and getting rewards. Research also shows that novelty-seeking is associated to addictive disorders, including substance abuse.
   【T4】Generally speaking, people high in neophilia, are among those compelled to be on the lookout for the newest, highest-profile technological advances. They are first in line when the newest gadget shows up in stores. The "high" they experience while cradling their latest gadget is similar to the rush of pleasure that occurs in the reward centers of the brain when any type of addiction is satisfied. 【T5】Techno-gadgets are particularly appealing because they themselves have addictive qualities. Unfortunately, the " high" will fade quickly as the brain adapts and seeks the next rewarding novelty. [br] 【T4】
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答案 通常来说，具有严重喜新癖的人(或称喜新癖者)不由自主地关注最新和最广受瞩目的技术进步，当最新的玩意出现在商店里，他们得首先拿到。
解析 该句的难点是生词“neophilia”。在本文的第二段第三句话中可以找到该词的解释。建议考生在做英译汉时，先把原文通读一遍，学会利用上下文，从而能够充分而透彻地理解个别词句的含义。
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