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  3. One of the most successful commercial products ever launched is said to have

One of the most successful commercial products ever launched is said to have

游客2025-03-30  31
问题    One of the most successful commercial products ever launched is said to have come about as the result of a mistake. In 1986, Jacob’s Pharmacy in Atlanta, Georgia, was selling a nerve tonic known as "French Wine Cola — Ideal Nerve Tonic". By accidentally adding fizzy water instead of still water to the recipe, a pharmacist called John S. Pemberton invented what has today become the most popular soft drink in the world: Coca-Cola. Along with its closest rival — Pepsi — which appeared on the market three years later. Coke has enjoyed great success worldwide, particularly in the past fifty years. Indeed, old bottles and "limited edition" cans can often fetch considerable sums from collectors, and there are even stores which deal exclusively in Coke products and memorabilia.
   What could possibly account for the amazing success of Coca-Cola? How has this combination of carbonated water, sugar, acid and flavorings come to symbolize the American way of life for most of the world? After all, even the manufacturers could hardly describe Coke as a healthy product since it contains relatively high amounts of sugar (admittedly not the case with Diet Coke which contains artificial sweeteners instead of sugar) and phosphoric acid, both of which are known to damage teeth.
   One explanation may be found in the name. The original recipe included a flavoring from the coca plant and probably included small amounts of cocaine (an addictive substance), but since the early part of this century all traces of cocaine have been removed. However, Coke (like all cola drinks) also includes a flavoring from the cola tree; cola extract contains caffeine, which is a stimulant, and the Coca-Cola Company adds extra caffeine for good measure. While caffeine is not thought to be an addictive substance in itself, there is considerable evidence that over a period of time the consumption of caffeine has to be increased in order for its stimulating effect to be maintained, and so sales of Coke perhaps benefit as a result.
   A more likely reason for the enduring popularity of Coke may, however, be found in the company’s enviable marketing strategies. Over the years it has come up with some of the most memorable commercials, tunes, slogans and sponsorship in the world of advertising, variously emphasizing international harmony, youthfulness and a carefree lifestyle. Few other companies (arguably including Pepsi) have been able to match such marketing strategies so consistently or effectively. As suggested earlier, the influences of American culture are evident just about everywhere, and Coca-Cola has somehow come to represent a vision of the United States that much of the rest of the world dreams about and aspires to. Perhaps drinking Coke brings people that little bit closer to the dream. [br] In the last sentence of the second paragraph, the author implies that______.
选项 A、it is easy for the company to argue that Coke is a healthy drink
B、Coke is generally considered to be unhealthy as a drink
C、the company believes Coke is not an unhealthy product
D、Coke is, in fact, quite a healthy drink
答案 B
解析 本题细节定位于第二段最后一句话“After all，even the manufacturers could hardly describe Coke as a healthy product since it contains relatively high amounts of sugar(admittedly not the case with Diet Coke which contains artificial sweeteners instead of sugar)and phosphoric acid，both of which are known to damage teeth”。由此可知，由于可乐中含有相当高的糖分和磷酸，这些都有损牙齿健康，因此，甚至制造商都很难将可乐描述为一种健康的产品。B项与原文意思相符，A，C和D三项与原文意思相反，因此选择B。
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