首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2025-03-29
20
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way. " and "You’re the Boss. " A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] A successful business deal can take place only when______.
选项
A、the customer is satisfied at the expense of the company
B、a company makes a big profit
C、consumer satisfaction and company profit are given equal importance
D、priority is given to the requirements of the customer
答案
C
解析
推理题。解题点在第三段第二句,即“There are always two sides to every business activity the firm and the customer and each must be satisfied before trade occurs.”,意思是只有顾客和厂家都满意的情况下,交易才能进行。C选项的意思是顾客满意和公司盈利同样重要。因此,正确答案是C。
转载请注明原文地址:https://tihaiku.com/zcyy/4017618.html
相关试题推荐
Ayoungmanseesasunsetand,unabletounderstandorexpresstheemotionthat
Idon’tunderstandwhypeople______suchabeautifulgardenwithcansandbottles
Criticismandself-criticismisnecessary______ithelpsustofindandcorrecto
Criticismandself-criticismarenecessary______theyhelpustofindandcorrect
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Ihadtotakeastep,eventhoughIunderstandthatthatstepwasinthedirecti
Canyou______yourexplanationalittle?—It’sdifficulttounderstand.A、magnify
Thegovernmentistryingtodosomethingto______betterunderstandingbetweenth
随机试题
要他放弃职位是困难的,虽然他的年纪不允许他再在那位子上待下去。Itisdifficultforhimtogiveuphisposition,
Intheatmosphere,carbondioxideactsratherlikeaone-waymirrortheglas
Theopeningbetweentherockswasverynarrow,buttheboysmanagedto_________
Evidencecameup______animalswillbehaveabnormallyifthereisgoingtobea
型材表面应整洁,部分允许有裂纹、起皮、腐蚀和气泡等缺陷存在。
外国文艺表演团体来华演出名称中不能含有“国立”、”国家”、“皇家”等字样(
在实验实施过程中,一定要遵循的原则不包括A.随机 B.随意 C.对照 D.
督脉之络穴位于A、头项部 B、上腹部 C、下腹部 D、胸胁部 E、尾骶部
我国数学家华罗庚在一次报告中以“一支粉笔多长为好”为例来讲解他所倡导的优选法。对
钢筋宜在()状态下弯制。A、低温 B、常温 C、高温 D、加热
最新回复
(
0
)