首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2025-03-29
0
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way. " and "You’re the Boss. " A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] Not too long ago, industries focused on______.
选项
A、producing and selling goods
B、the needs and wants of customers
C、the selling of new products
D、moving goods to the market
答案
A
解析
细节题。解题点在第一段第二句。文章提到“…most industries concentrated primarily on the efficient production of goods, and then relied on ‘persuasive salesmanship’to move as much of these goods as possible.”,所以企业关注的是production of goods和persuasive salesmanship。因此正确答案是A。
转载请注明原文地址:https://tihaiku.com/zcyy/4017616.html
相关试题推荐
Sinceneithersidewasreadyto______whatwasnecessaryforpeace,hostilitywas
Ayoungmanseesasunsetand,unabletounderstandorexpresstheemotionthat
Criticismandself-criticismisnecessary______ithelpsustofindandcorrecto
Criticismandself-criticismarenecessary______theyhelpustofindandcorrect
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Ihadtotakeastep,eventhoughIunderstandthatthatstepwasinthedirecti
Ihadtotakeastep,eventhoughIunderstandthatthatstepwasinthedirecti
Theconceptofaloyalopposition-the______ofmoderndemocracy—rarelyprevail
随机试题
Onceitwasconsideredgoodtokeepthecarengineidleaminuteortwofoll
下列句子中,标点符号使用符合规范的是( )。A.“认识的感性阶段有待于发展到理
质量是指()A.符合三重制约 B.符合要求 C.优于同类产品 D.产品的
国家电网有限公司第四届职工代表大会第一次会议暨2021年工作会议上,提出“一业
阅读以下说明,回答问题l至问题4,将解答填入答题纸对应的解答栏内。 【说明
学术评价中,往往交织着主客观的各种复杂因素。由于学术评价常受到评价主体学术观点、
各种运输方式内外部的各个方面的构成和联系,就是( )。 A.运输系统
某投资额为40万元的工程,计划在2014年的5月开工,由于资金被挪用而不得不推迟
完善政府预算体系,需明确()的收支范围。A.一般公共预算 B.专项公共预算
下列各项中,能够产生应纳税暂时性差异的有( )。A.账面价值大于其计税基础的资产
最新回复
(
0
)