首页
登录
职称英语
Forget football. At many high schools, the fiercest competition is between C
Forget football. At many high schools, the fiercest competition is between C
游客
2025-03-28
13
管理
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Dunn, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options—even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "The pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face—particularly the call to end the exclusive deals that bottlers make with school districts—comes amid rising concern over kids’ health. American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the Lancet fingered soda pop as a likely culprit. Communities—and legislators—are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $ 43 million over 10 years. And in a searing report to congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards(the requirements are loose enough that Snickers bars qualify).
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TV, to middle-school math texts that cite Nike and other brand-name products in their word problems, to company-sponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif. -based Center for Commercial-Free Public Education, views Coca-Cola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff—or school districts to give up the revenue. At Wheeler High School in Marietta, Ga., where students arrive before 7 a. m. and stay as late as 11 o’clock at night, they rely on the machines. And the $ 50,000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, install a new high-jump pit, and pay $ 7,000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money. " [br] Last week Jeffrey Dunn, president of Coca-Cola Americas, made an important decision to______.
选项
A、defend its red logo on a still larger scale
B、agree to negotiate with Pepsi over new terms
C、modify its sales engineering at high schools
D、give up its exclusive "pouring rights" on campus
答案
D
解析
从文中可知,上周美国可口可乐公司的总裁喊了暂停:可口可乐的机器也可以供应水、果汁和其他保健饮品甚至其他牌子的产品。因此D项“放弃专门出售可口可乐的专有权”为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/4016608.html
相关试题推荐
Vacationpoliciescontinuetobeasourceof______betweenmanagementandthewor
Theyearsbetween1870and1895broughtenormouschangestothetheaterint
Theyearsbetween1870and1895broughtenormouschangestothetheaterint
Theyearsbetween1870and1895broughtenormouschangestothetheaterint
ForgetwhatVirginiaWoolfsaidaboutwhatawriterneeds—aroomofone’sow
ForgetwhatVirginiaWoolfsaidaboutwhatawriterneeds—aroomofone’sow
Between1833and1837,thepublishersofa"pennypress"provedthatalow-p
Between1833and1837,thepublishersofa"pennypress"provedthatalow-p
Between1833and1837,thepublishersofa"pennypress"provedthatalow-p
Between1833and1837,thepublishersofa"pennypress"provedthatalow-p
随机试题
Theman’ssteps_________inthedarkandtherewasamomentofabsolutesilence.A
【B1】[br]【B17】A、believeB、relieveC、receiveD、conceiveC根据文章含义,此处应该表示“减轻压力”的意思,
Theprisonerhasbeen______(被剥夺了许多普通公民应有的权利).deprivedofmanyprivilegesthatav
人类社会的基本矛盾是()A.物质与意识之间的矛盾 B.实践与认识之间的矛盾
下列因素中可以作为地图集设计依据的有( )。A.性质 B.开本 C.页码
共用题干 患者女性,急性阑尾炎合并穿孔,急诊在硬膜外麻醉下行阑尾切除术,术中顺
右边四个图形中,只有一个是由左边的四个图形拼合(只能通过上、下、左、右平移)而成
根据《招标投标法实施条例》有关规定,资格预审的程序一般包括()。A、资格预审B
A.上颌第一磨牙 B.上颌第二磨牙 C.上颌第三磨牙 D.下颌第一磨牙
锅炉正常停炉的时候,下列说法不正确的是()A.停炉时应打开省煤器旁通烟道,关闭
最新回复
(
0
)