首页
登录
职称英语
Forget football. At many high schools, the fiercest competition is between C
Forget football. At many high schools, the fiercest competition is between C
游客
2025-03-28
24
管理
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Dunn, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options—even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "The pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face—particularly the call to end the exclusive deals that bottlers make with school districts—comes amid rising concern over kids’ health. American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the Lancet fingered soda pop as a likely culprit. Communities—and legislators—are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $ 43 million over 10 years. And in a searing report to congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards(the requirements are loose enough that Snickers bars qualify).
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TV, to middle-school math texts that cite Nike and other brand-name products in their word problems, to company-sponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif. -based Center for Commercial-Free Public Education, views Coca-Cola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff—or school districts to give up the revenue. At Wheeler High School in Marietta, Ga., where students arrive before 7 a. m. and stay as late as 11 o’clock at night, they rely on the machines. And the $ 50,000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, install a new high-jump pit, and pay $ 7,000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money. " [br] "Forget football" in Paragraph 1 suggests that football has been______.
选项
A、the fiercest competition at high schools
B、thought to have ill impact on students
C、competing with commercials on campus
D、brought into disrepute by Coke and Pepsi
答案
A
解析
本题的依据句是“the fiercest competition is between Coke and Pepsi over exclusive…”,从中可知第句提到的足球是用来与两大公司之间的竞争做类比,这表明足球在中学是最激烈的竞赛。因此A项为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/4016607.html
相关试题推荐
Competition,theybelieve,______thenationalcharacterratherthancorruptit.A
Currentdatasuggestthat,although______statesbetweenfearandaggressionexi
Theyearsbetween1870and1895broughtenormouschangestothetheaterint
Theyearsbetween1870and1895broughtenormouschangestothetheaterint
ThetradefairisdesignedtofacilitatefurthercooperationbetweenChineseaut
ForgetwhatVirginiaWoolfsaidaboutwhatawriterneeds—aroomofone’sow
ForgetwhatVirginiaWoolfsaidaboutwhatawriterneeds—aroomofone’sow
ForgetwhatVirginiaWoolfsaidaboutwhatawriterneeds—aroomofone’sow
Between1833and1837,thepublishersofa"pennypress"provedthatalow-p
Between1833and1837,thepublishersofa"pennypress"provedthatalow-p
随机试题
Systemic-FunctionalGrammaris______theory.A、Chomsky’sB、Saussure’sC、Halliday’s
Thecompanybeganbyofferingcomputersoftwaresolutionstolocalbusinessesin
下列几种DNA分子的碱基组成比例各不相同,其中DNA的解链温度(Tm)最低的是(
混凝土构件的测试一般选用标距为100mm左右的应变片,且标距不宜小于2~3倍的最
用治血滞斑疹色暗宜选用的药物是A、三七 B、丹参 C、郁金 D、益母草
接到端子排的二次线相互之间保持水平、平行,连接牢固,且线芯裸露部分不应(____
旅游经济的( )反映了旅游生产力空间上的分布状态。[2008年真题]A.所有制
公司信贷的借款人应具备的资格有( )。A.应当是经工商行政管理机关核准登记的
我国心理学家一般把学习分为()。 A.动作学习 B.知识学习 C.技能学习
关于慢性肾衰竭患者的饮食治疔,下列哪项是错误的A.优质动物蛋白,尽量减少植物蛋白
最新回复
(
0
)