首页
登录
职称英语
Advertisers tend to think big and perhaps this is why they’re always coming
Advertisers tend to think big and perhaps this is why they’re always coming
游客
2025-03-28
14
管理
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays...’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, cither, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which arc in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ’hatch, match and dispatch’ column but by far the most fascinating section is the personal or ’agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] What is main idea of this passage?
选项
A、Advertisement.
B、The benefits of advertisement.
C、Advertisers perform a useful service to communities.
D、The costs of advertisement.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4016278.html
相关试题推荐
ThecreationofUNwas,perhaps,themost______achievementofthe20thcentury.A
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscoming
Havingbeenanofficesecretaryforsomeyears,shealways______choresinare
Howcanthenewtechnologypredictthecomingearthquake?[br][originaltext]
Howcanthenewtechnologypredictthecomingearthquake?[originaltext]Curr
Wewon’thavesafeneighborhoodsunlesswe’realways______ondrugcriminals.A、
Justinwasalwaysprepared.Hismottowas"Neverthrowanythingout,younev
Justinwasalwaysprepared.Hismottowas"Neverthrowanythingout,younev
Justinwasalwaysprepared.Hismottowas"Neverthrowanythingout,younev
Justinwasalwaysprepared.Hismottowas"Neverthrowanythingout,younev
随机试题
Thenewsismainlyabout______.[br][originaltext]Scientistssaythatnigh
WaltDisneystartedhisanimationcareerinKansasCity,Missouri,producing
根据以下资料,回答下列问题。 2006-2012年,该市工业废水排放量比上
正常情况下,漏出液白细胞分类时以哪种细胞为主A.淋巴细胞伴中性粒细胞B.淋巴细胞
当护士对患者进行心理社会评估时,患者是否愿意透露心理社会情况不取决于A:患者的能
万老师脾气急躁,有一次打了小夏同学一巴掌,小夏的母亲第二天来学校找万老师。如果你
若选用集中方式对员工进行素质测评,则测评时间应该选在()。[2011年5月二级真
集装箱运输整箱货的装箱与拆箱作业由()负责。A:集装箱中转站 B:海关 C:
建设项目环境影响经济损益评价包括( )两部分。A.环境影响经济评价 B.环境
水利建设工程安全生产管理包括安全策划以及()等工作。A.安全预防 B.安全治理
最新回复
(
0
)