首页
登录
职称英语
Iris Rossner has seen eastern Germany customers weep for joy when they drive
Iris Rossner has seen eastern Germany customers weep for joy when they drive
游客
2025-03-27
18
管理
问题
Iris Rossner has seen eastern Germany customers weep for joy when they drive away in shiny, new Mercedes-Benz sedans. "They have tears in their eyes and keep saying how lucky they are," says Rossner, the Mercedes employee responsible for post-delivery celebrations. Rossner has also seen the French pop corks on bottles of champagne as their national flag was hoisted above a purchase. And she has seen American business executives, Japanese tourists and Russian politicians travel thousands of miles to a Mercedes plant in southwestern Germany when a classic sedan with the trade mark three-pointed star was about to roll off the assembly line and into their lives. Those were the good economic miracle of the 1960s and ended in 1991.
Times have changed. "Ten years ago, we had clear leadership in the market," says Mercedes spokesman Horst Krambeer. "But over this period, the market has changed drastically. We are now in a pitched battle. The Japanese are partly responsible, but Mercedes has had to learn the hard way that even German firms like BMW and Audi have made efforts to rise to our standards of technical proficiency."
Mercedes experienced one of its worst years ever in 1992. The auto market’s worldwide car sales fell by 5 percent from the previous year, to a low of 527,500. Before the decline, in 1988, the company could sell close to 600,000 cars per year. In Germany alone, there were 30,000 fewer new Mercedes registrations last year than in 1991. As a result, production has plunged by almost 600,000 cars to 529,400 last year, a level well beneath the company’s potential capacity of 650,000,
Mercedes’ competitors have been catching up in the United States, the world’s largest car market. In 1986, Mercedes sold 100,000 vehicles in America; by 1991, the number had declined to 59,000. Over the last two years, the struggling company has lost a slice of its US market share to BMW, Toyota and Nissan. And BMW outsold Mercedes in America last year for the first time in its history. Meanwhile, just as Mercedes began making some headway in Japan, a notoriously difficult market, the Japanese economy fell on hard times and the company saw its sales decline by 13 percent in that country.
Revenues will hardly improve this year, and the time has come for getting down to business. At Mercedes, that means cutting payrolls, streamlining production and opening up to consumer needs—revolutionary steps for a company that once considered itself beyond improvement. [br] In the good years Mercedes could sell about______.
选项
A、527,500 cars
B、529,400 cars
C、600,000 cars
D、650,000 cars
答案
C
解析
具体数字可在第三段中找到“Before the decline…sell close to 600,000 cars per year.”,故C项正确。
转载请注明原文地址:https://tihaiku.com/zcyy/4015339.html
相关试题推荐
Thelong,wetsummerhereinthenortheasternU.S.notwithstanding,there’s
Thelong,wetsummerhereinthenortheasternU.S.notwithstanding,there’s
Thelong,wetsummerhereinthenortheasternU.S.notwithstanding,there’s
Thelong,wetsummerhereinthenortheasternU.S.notwithstanding,there’s
Thelong,wetsummerhereinthenortheasternU.S.notwithstanding,there’s
In1914,anapparentlyinsignificanteventinaremotepartofEasternEurope___
Customersmayalsobepermittedto______theircurrentaccountsforashortperio
Germany,Europe’seconomicpowerhouse,doesnotlackcourage:itreboundedfr
Germany,Europe’seconomicpowerhouse,doesnotlackcourage:itreboundedfr
Germany,Europe’seconomicpowerhouse,doesnotlackcourage:itreboundedfr
随机试题
关于市价指令,下列说法正确的有()。A、按当时市场价格即时成交的指令B、成交速度快C、指令下达后不可更改或撤销D、客户不须指明具体的价位A,B,
Itisacommonthemeinmanysciencefictionstoriesthattheworldmayoneday
某开发区一工程项目因施工升降机制动器长时间维护不到位,制动失效,导致吊笼事故,4
目前地铁车站施工的主要工法有明挖法、暗挖法、盖挖法及盾构法。充分利用围岩的自承作
彩色光的基本参数有()。A.明亮度 B.色差 C.饱和度 D.色调
下面( )属于常见的银行理财产品风险类型。A.利率风险 B.政策风险 C
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性:
人本治疗模式是由美国心理学家()提出的。A.汉金斯 B.莫瑞 C.罗杰斯
注册物业管理师每年接受继续教育时间应当不少于()学时。 A.30B
以下属于直流电机结构中转子部分的是()。A.电机的端盖 B.电刷架 C.
最新回复
(
0
)