首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2025-03-24
18
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first ana-lyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to (迎合) customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The nonacceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] What was the main concern of industrialists before the marketing concept was widely accepted?
选项
A、The needs of the market.
B、The efficiency of production.
C、The satisfaction of the user.
D、The preferences of the dealer.
答案
B
解析
本题是一道具体细节题。问在市场营销这一概念被广泛接受之前企业家们主要关心的是什么。利用查阅式阅读法,我们可以在文章第一段第二句中找到相关信息。这句话指出,不久以前,大多数企业主要关心产品的生产效率问题,然后就依靠有说服力的推销术尽可能多地推销产品。因此,本题的正确答案应是B“他们主要关心的是产品的生产效率”。
转载请注明原文地址:https://tihaiku.com/zcyy/4010841.html
相关试题推荐
Itisverynecessarytoknowtheextent______supplyanddemandwillinfluenceth
Man:Ihopeyoucanunderstandmyreasonsfordecidingtoleave,Mrs.Harrison.
Thegovernmentistryingtodosomethingto______betterunderstandingbetween
Themarketisaconcept.Ifyouaregrowingtomatoesinyourbackyardforsa
Themarketisaconcept.Ifyouaregrowingtomatoesinyourbackyardforsa
Theconceptof"environment"iscertainlydifficultandmayevenbemisunder
Theconceptof"environment"iscertainlydifficultandmayevenbemisunder
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
随机试题
(81)China’sburgeoningmiddleclasspopulationoffersagoodopportunityfo
TheCleanEnergyTransitionWillTransformOurEconomyBeyondRecognition
Theimagewasfascinating,asjusticeJohnPaulStevens,aChicagonative,p
[originaltext]Wedon’tknowhowthefirstfirewasmade.Earlyfiresonthe
小毛宁愿把屎拉到裤子上也不肯告诉你,你怎么办?
小明在父母离异后跟随母亲生活。某日午休时,小明在幼儿园与小朋友小刚打闹,幼儿园老
以下平面示意图中,哪一种开口位置有利于室内的自然通风?( )
某分公司财务PC通过专网与总部财务系统连接,拓扑如图8所示。某天,财务PC访
在得知客户以及拥有商业保单的情况下,理财师最恰当的做法是()。A.认真评估
-2,-2,0,4,10,()A.12 B.15 C.16 D.18
最新回复
(
0
)