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  3. In 1998 consumers could purchase virtually anything over the Internet. Books

In 1998 consumers could purchase virtually anything over the Internet. Books

游客2025-03-22  7
问题     In 1998 consumers could purchase virtually anything over the Internet. Books, compact discs, and even stocks were available from World Wide Web sites that seemed to spring up almost daily. A few years earlier, some people had predicted that consumers accustomed to shopping in stores would be reluctant to buy things that they could not see or touch in person. For a growing number of time-starved consumers, however, shopping from their home computer was proving to be a convenient alternative to driving to the store.
    A research estimated that in 1998 U. S. consumers would purchase $ 7. 3 billion of goods over the Internet, double the 1997 total. Finding a bargain was getting easier, owing to the rise of online auctions and Web sites that did comparison shopping on the Internet for the best deal.
    For all the consumer interest, retailing in cyberspace was still a largely unprofitable business, however. Internet pioneer Amazon, com, which began selling books in 1995 and later branched into recorded music and videos, posted revenue of $ 153. 7 million in the third quarter, up from $37. 9 million in the same period of 1997. Overall, however, the company’s loss widened to $ 45. 2 million from $ 9. 6 million, and analysts did not expect the company to turn a profit until 2003. Despite the great loss, Amazon, com had a stock market value of many billions, reflecting investors’ optimism about the future of the industry.
    Internet retailing appealed to investors because it provided an efficient means for reaching millions of consumers without having the cost of operating conventional stores with their armies of salespeople. Selling online carried its own risks, however. With so many companies competing for consumers’ attention, price competition was intense and profit margins thin or nonexistent. One video retailer sold the hit movie Titanic for $ 9. 99, undercutting (削价) the $ 19. 99 suggested retail price and losing about $ 6 on each copy sold. With Internet retailing still in its initial stage, companies seemed willing to absorb such losses in an attempt to establish a dominant market position. [br] Investors are interested in Internet retailing because______.
选项 A、selling online involves little risk
B、Internet retailing is in its initial stage
C、they can make huge profits from it
D、it can easily reach millions of consumers
答案 D
解析 细节题。根据最后一段第一句，网上零售之所以对投资者们有吸引力，是因为它提供了一个能接触到大量消费者的有效手段，而不需花费大量资金建造许多传统的商店，雇用大批销售人员。因此D与此相符。而网上零售也是有其风险的，所以A不对。C“他们能够获取巨大利润”也与原文内容不符。B“网上零售只处于初始阶段”，是说许多公司宁愿赔本为了建立市场地位的原因。
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